Data
Latest stories
Lauren Wetzel: How InfoSum is putting people in control of their first-party data
"We as an industry have gotten really careless with how that data is passed around"
by Mediaweek Admin – Jul 5, 2023
Why owls and ostriches are key to understanding the cost of living crisis
Renee Sycamore: "This is a time when client loyalty can wane"
by Tess Connery – Jul 4, 2023
Voz data reveals lift in Seven's numbers for Q2 2023
Angus Ross, Seven chief content officer, entertainment programming: "The best is still to come this year on Seven"
by Mediaweek Admin – Jul 3, 2023
Stephanie Famolaro: Why retail data is the new oil of the advertising industry
Stephanie Famolaro: "It's arguably the biggest game-changer in retail we've seen in decades"
by Mediaweek Admin – Jun 27, 2023
The Growth D_Stillery finds Australians are still willing to spend on premium food experiences
There are five elements that consumers consider when determining the importance of a food-related purchase
by Mediaweek Admin – Jun 26, 2023
Ipsos Iris: King’s Coronation, Federal Budget, State of Origin drive May traffic
News.com.au holds the top spot as Australia’s number one news site for the fifth consecutive month
by Mediaweek Admin – Jun 23, 2023
The Lab Insight and Strategy research finds AI is not match for humanness just yet
Neale Cotton: "There is excitement about its game-changing potential but also a sense that we risk harming our social fabric"
by Mediaweek Admin – Jun 22, 2023
Yahoo's Elizabeth Herbst-Brady: Refocusing and reaching core customers
“We're not the Yahoo of yesteryear, we're a very new Yahoo"
by Mediaweek Admin – Jun 21, 2023
New research reveals Women's Sports' audience has grown by 18% since 2022
The research was conducted by Foxtel Media and Gemba
by Mediaweek Admin – Jun 21, 2023
Ed Pank: The car analogy driving efficiency and effectiveness for WARC
Pank: "Our mission is to save the world from ineffective marketing"
by Mediaweek Admin – Jun 20, 2023
