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AAMI and Ogilvy's Olympic ad stands out among agencies hoping for more 'fun and goofiness'
Emotive's Gerad Petherbridge, DDB's Jenny Mak, and BMF's Casey Schweikert share their favourite Olympics campaigns, and why the "conservatism that surrounds the Olympics has an impact".
by Mackenzie Book – Aug 13, 2024
Small publications 'won't be at the mercy of algorithms': Preparing for possible Meta news ban
The Manly Observer, Man of Many, and The Daily Aus on how they're safeguarding their titles.
by Talon Editor – Aug 9, 2024
TBWA's Catherine Harris and Shane Bradnick on Good Tings' success: A do-good lesson in advertising
Following the campaign's success, TBWA NZ is issuing a call to arms to advertisers: "We've seen no brands take enough of a stand in the space."
by Talon Editor – Aug 5, 2024
CMOlympics: Allianz's Shez Ford on creating 'community and connection'
"The team is working like a media newsroom to be reactive in every moment and it’s a new approach for Allianz and it’s working."
by Talon Editor – Aug 2, 2024
CMOlympics: Tim Morrissey on News Corp's advertisers, games hub, and unified Paris team
"For the first time, News Corp Australia has brought its entire business together, sending a single, unified team to Paris."
by Talon Editor – Aug 1, 2024
Out of your bubble: A new Pakistani swear word, and jumping out of a plane for Etihad
In the latest edition of Mediaweek's global creative review series, Psembi Kinstan and Assam Khalid discuss work for a Pakistani bank, and Etihad in the UAE.
by Mediaweek Admin – Jul 30, 2024
A veteran and newcomer share what it's like to cover the Olympics
"You've got a front-row seat when you own the rights to the games. When you don't own the rights ... you are always thinking outside the circle because the days are so long and arduous."
by Talon Editor – Jul 30, 2024
CMOlympics: Michelle Klein on the 'ideal platform' for historic NRMA Insurance partnership
"It is the first time in history NRMA Insurance has supported a network’s Olympic and Paralympic Games broadcast."
by Talon Editor – Jul 30, 2024
The Aunties launches 'Support Talk' mentor training: 'We need to be ready for these conversations'
"It wasn’t until I received a current disclosure first-hand that I realised how important it is to be prepared for these conversations."
by Talon Editor – Jul 30, 2024
'If it doesn't align with me, I don't think it's worth it': Brooke Blurton on the value of authenticity
"Being real, being authentically you is important; if a brand doesn't like that, it's a brand you probably don't want to work with."
by Alisha Buaya – Jul 24, 2024
Manage parasocial relationships and the 'cultural load': ReachOut shares tips at Meta First Nations Creators Program
"Don't feel that just because somebody has this parasocial relationship with you that you owe them anything."
by Talon Editor – Jul 24, 2024
Nando’s Tom Blackburn on inaugural Chicken Shop Session: Brands ‘are built by the role they play in culture’
Tom Blackburn: "Creativity is at the heart of what we do, and I think of everything music is one of the biggest articulations of creativity."
by Talon Editor – Jul 22, 2024
'On its deathbed': The shaky state of games journalism in Australia
"In addition to funding and support, games journalism must evolve."
by Talon Editor – Jul 18, 2024
When less is more: Brent Smart on Telstra's latest OOH and why 'simplicity is key'
“Rather than adding more information, we challenge ourselves to reduce and strip it back. It leads to work that is visually striking and confident, like this.”
by Talon Editor – Jul 16, 2024
Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
by Talon Editor – Jul 11, 2024
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