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'There is no cutting corners': Nic Taylor on LEGO's craft, care, and fandom
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
by Talon Editor – May 10, 2024
'Greedy' and 'shitty': Adland urged to stop making parental leave redundancies
"I know I'm gonna ruffle a lot of feathers with this ... whilst I empathise with businesses that have to run in a certain way, I also call bullshit on it."
by Talon Editor – May 9, 2024
Micah Walker on making Telstra 'more than it currently is', and being 'terrified' to let Brent Smart down
Plus: Why scaling Bear Meets Eagle on Fire is an exercise in "influence and potency, it’s not in headcount ... you can work in a way where we probably never have any more than five or six clients.”
by Talon Editor – May 7, 2024
James Dixon on Atomic 212°'s 'big, hairy, audacious goal': Crack top 5, 'take on the big brands and win'
"Procurement have insisted, and marketing teams have to go, 'guys, we're sorry to have to do this, but it's the three year process.' And then we know we're vulnerable."
by Talon Editor – May 6, 2024
Josh Faulks on brand growth amid 30%+ jump in costs, good creativity, and AANA RESET
"There’s only so much [brands] can pass those costs onto consumers without damaging the reputation of the businesses or affecting demand."
by Talon Editor – May 1, 2024
'Sheer volume of unsettling news is overwhelming': How newsrooms protect journalists and audiences
"We offer bespoke sessions with a psychologist for all newsroom staff following significant events."
by Tess Connery – May 1, 2024
‘Perfectly set up for success’: Video game adaptations surge, but marketers still 'misunderstand' audience
"Brands talk about struggling to connect to young audiences, or finding it hard to cut through the clutter in sport. Here’s a part of the cultural landscape that does both."
by Talon Editor – Apr 30, 2024
Marketing efforts have doubled US consideration: Canva ECD
“We saw almost a 20% increase in the past 12 months in entertainment organisations actively using Canva."
by Talon Editor – Apr 26, 2024
Saatchis is a 'shopfront' for Publicis: Patrick Rowe on a year as CEO
“My mantra is that we want our creative thinking to have more impact, more often for our clients."
by Talon Editor – Apr 23, 2024
Davy Rennie's to-do: Give CMOs 'unfair advantage', get his agencies to 'stop being so bloody humble'
"Instead of your typical CMOs, we're really shaping to be able to service the needs of the chief customer officer ... as the Power of One, we can solve everything."
by Talon Editor – Apr 16, 2024
Mat Ratty: Marketers who fire and forget are the easiest ad fraud targets
Ad fraud is pervasive. And bad actors are several steps ahead of marketers.
by Mediaweek Admin – Apr 16, 2024
'It was the right time for us': Nova hands media account to GroupM's Mindshare
Adam Johnson told Mediaweek the move signalled an act of "stepping back and assessing rather than the direct need for change."
by Talon Editor – Apr 15, 2024
Coles Finest rebrand aims to earn brand loyalty amidst cost of living crisis
Coles' premium private label is aiming to earn brand loyalty by tapping into special, occasional moments.
by Talon Editor – Apr 12, 2024
Helen Johnson: Indies must compete against holdcos in AI battle
Holding companies are spending hundreds of millions on AI. How can Indies keep up, asks Helen Johnson.
by Mediaweek Admin – Apr 11, 2024
Villains, influencers and a sweet bisexual mechanic: Jodi McAlister’s rom-coms borrow and bend reality TV tropes
Beatrice Alba is an expert in romance - and The Bachelor - as part of her day job.
by Mediaweek Admin – Apr 8, 2024
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