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Nick Smith reflects on a 'stellar year' for Medium Rare and reveals why branded content works
Plus: Smith on the agency's work with CommBank and his outlook for 2025.
by Alisha Buaya – Dec 13, 2024
How Twitch’s Gemma Battenbough guides brands to build authentic connections with audiences
'We hear so much about how attention spans of Gen Z are decreasing, but I actually don’t think that’s the case if the content is good.'
by Talon Admin – Nov 8, 2024
Mediaweek ushers in a new era with key editorial appointments
'Our focus will be on championing the innovation, creativity, and resilience that define this industry. '
by Mediaweek Admin – Oct 21, 2024
'Be clear about what you want to achieve': Vinetha Manthena debunks misconceptions about in-house agencies
Manthena shares her advice to brands considering going in-house or an in-house function.
by Alisha Buaya – Sep 25, 2024
'We are tearing up the rule book and engaging new audiences': IPC's Craig Spence on winning global fans through TikTok ahead of the Paris Paralympics
Plus: Shift 20 Initiative's Priya Addams Williams and the creator behind the clips, TikTok Tony.
by Alisha Buaya – Aug 26, 2024
Media Movers: Tanya Vragalis, Cosima Marriner, Travis Kirk, Amy Bradshaw, Mitchell Long
Plus: Samantha Armytage, Mitch King, Jaclyn Hadida, Gavin Chimes, Richard Shaw.
by Alisha Buaya – Aug 16, 2024
'Change is good, and progress is even better': Leadership lessons from RyanCap CEO Simon Ryan
"The approach to effective leadership needs to evolve and change with the times."
by Talon Admin – Aug 14, 2024
AAMI and Ogilvy's Olympic ad stands out among agencies hoping for more 'fun and goofiness'
Emotive's Gerad Petherbridge, DDB's Jenny Mak, and BMF's Casey Schweikert share their favourite Olympics campaigns, and why the "conservatism that surrounds the Olympics has an impact".
by Mackenzie Book – Aug 13, 2024
Small publications 'won't be at the mercy of algorithms': Preparing for possible Meta news ban
The Manly Observer, Man of Many, and The Daily Aus on how they're safeguarding their titles.
by Talon Admin – Aug 9, 2024
TBWA's Catherine Harris and Shane Bradnick on Good Tings' success: A do-good lesson in advertising
Following the campaign's success, TBWA NZ is issuing a call to arms to advertisers: "We've seen no brands take enough of a stand in the space."
by Talon Admin – Aug 5, 2024
