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Media and creative: Siloed still, or 'no genuine divide'?
"One is not more important than the other. There's no point having media without the right content, there's no point having content without being seen in the right media."
by Alisha Buaya – May 27, 2024
Baxter, Ferrier, and Wilson on Naked, 20 years on: 'I wouldn’t sell to a basket case holding company'
The trio speak with Mediaweek about what they learned, what they'd do differently, and why they want "modern day Nakeds popping up much more frequently than they are."
by Talon Admin – May 23, 2024
'We have to do the work': Crunchyroll is busting anime advertising myths
"We also have to inform advertisers that our audience does not just 'watch', they are fully invested in the ecosystem of not only anime but pop culture."
by Talon Admin – May 23, 2024
Hannah Sturrock on ACA Create Space results: 'People need encouragement’
“I’ve looked at a lot of data to try and figure out what was going on, and it's not easy on this one: A 10 point drop in LGBTQ+ inclusion."
by Talon Admin – May 22, 2024
Wippa and Galluzzo say 36 Months 'is not an attack on social media’
Mediaweek talks to the duo about next steps: “It wouldn't surprise me if the social media companies jumped first and said, 'absolutely, we'll play ball.'"
by Talon Admin – May 21, 2024
'Marketing has to be flying the plane’: Richard Oppy on AB InBev's shift from M&A to marketing as growth driver
"I hate when things aren't going well, and the client throws the agency under the bus and says they're not good enough."
by Talon Admin – May 15, 2024
Bernard Salt wants marketers to stop oversimplifying older demos
"They just need to be spoken to the right way and enticed into spending in various ways.”
by Talon Admin – May 13, 2024
'There is no cutting corners': Nic Taylor on LEGO's craft, care, and fandom
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
by Talon Admin – May 10, 2024
'Greedy' and 'shitty': Adland urged to stop making parental leave redundancies
"I know I'm gonna ruffle a lot of feathers with this ... whilst I empathise with businesses that have to run in a certain way, I also call bullshit on it."
by Talon Admin – May 9, 2024
Micah Walker on making Telstra 'more than it currently is', and being 'terrified' to let Brent Smart down
Plus: Why scaling Bear Meets Eagle on Fire is an exercise in "influence and potency, it’s not in headcount ... you can work in a way where we probably never have any more than five or six clients.”
by Talon Admin – May 7, 2024
