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How The Brag Media's $8m sale came together and what's next
Publishing

How The Brag Media's $8m sale came together and what's next

The Brag Media's Luke Girgis explains why he decided to sell 100% of the business

by Talon EditorFeb 12, 2024

Is Gen Z driving the rise of in-house agencies?
Features

Is Gen Z driving the rise of in-house agencies?

“The youth of today will have less tolerance for the late-hour culture.”

by Talon EditorFeb 6, 2024

TBWA’s Kimberlee Wells warns brands could abandon sustainability in greenwashing crackdown
Features

TBWA’s Kimberlee Wells warns brands could abandon sustainability in greenwashing crackdown

"We need the worst offenders to take the biggest measures.”

by Talon EditorFeb 5, 2024

Josh Faulks: Industry needs to work with government and consumers to overcome greenwashing
Features

Josh Faulks: Industry needs to work with government and consumers to overcome greenwashing

"The angle that's often missed is that this isn't a responsibility of just the industry."

by Talon EditorFeb 1, 2024

Fortress Australia appoints CMO to capitalise on meteoric growth in gaming market
Features

Fortress Australia appoints CMO to capitalise on meteoric growth in gaming market

Australia's video gaming industry reached $4.2 billion in 2022 up from $2.67 billion the previous year.

by Talon EditorJan 30, 2024

The Real Super Bowl: Initiative dares the industry to challenge AI with Marketing Multi
Features

The Real Super Bowl: Initiative dares the industry to challenge AI with Marketing Multi

The person with the highest cumulative score earns the ‘Marketing-Multi Super Bowl Ring’.

by Talon EditorJan 25, 2024

Leukaemia Foundation tackles lagging interest in World's Greatest Shave with brand overhaul
Features

Leukaemia Foundation tackles lagging interest in World's Greatest Shave with brand overhaul

Adam Wise: “There's a lot of emotion built into the campaign."

by Talon EditorJan 25, 2024

Unilever opts for simplicity to elevate Weis brand following Emotive appointment
Brands

Unilever opts for simplicity to elevate Weis brand following Emotive appointment

“We're hoping to build that strong emotional connection with the brand again.”

by Talon EditorJan 24, 2024

AANA targets greenwashing practices in advertising, CEO Josh Faulks declares, "it's critical."
Features

AANA targets greenwashing practices in advertising, CEO Josh Faulks declares, "it's critical."

The move is a result of community expectations of brands and government expectations that things need to change.

by Talon EditorJan 18, 2024

Stan Original Series Prosper explores the depths of Christianity without ridicule
Entertainment

Stan Original Series Prosper explores the depths of Christianity without ridicule

Richard Roxburgh: "This family, they all believe absolutely"

by Talon EditorJan 17, 2024

Throwback with a twist: Gladiators gets a Marvel-inspired makeover for a brand-new audience
Entertainment

Throwback with a twist: Gladiators gets a Marvel-inspired makeover for a brand-new audience

Liz Ellis: "There are lots of things about the original series that are still there"

by Talon EditorJan 14, 2024

Hundreds impacted as Amazon restructure hits Prime Video and MGM Studios
Features

Hundreds impacted as Amazon restructure hits Prime Video and MGM Studios

“This is a difficult decision to make and one that my leadership team and I do not take lightly."

by Talon EditorJan 12, 2024

“They're given no opportunity" How Western Sydney Ad School is driving diversity in the industry
Features

“They're given no opportunity" How Western Sydney Ad School is driving diversity in the industry

“In the Western Suburbs, students aren’t really into advertising.”

by Talon EditorJan 11, 2024

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