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When less is more: Brent Smart on Telstra's latest OOH and why 'simplicity is key'
“Rather than adding more information, we challenge ourselves to reduce and strip it back. It leads to work that is visually striking and confident, like this.”
by Talon Admin – Jul 16, 2024
Influencer brand marketing hasn't 'challenged' traditional marketing, it's 'torn' it apart
"The CPMs – when the right talent is selected – are fantastic compared to traditional mediums like radio and TV."
by Talon Admin – Jul 11, 2024
Say Hello to the Gen Z Ad of the year: Hello Social and DJ FISHER Shake Up Lynx’s Fragrance Game
“Lynx has always been about empowering guys, and that means evolving alongside them."
by Talon Admin – Jul 10, 2024
Mediaweek HOT List June 2024: Next of The Best Awards, 36 Months, Barry O'Brien and Atomic 212° taking on the world
Plus: SBS named the most trusted news brand, Special wins IGA.
by Mediaweek Admin – Jun 19, 2024
'I'm very willing to debate ideas and be wrong fast': Henry Innis on winning the Next of the Best Leadership Award
On being willing to be wrong fast, seeing therapists, and why "the mission is more important to me than the headlines."
by Alisha Buaya – Jun 18, 2024
Exclusive: Mango Melbourne invites you to 'Hex Your Ex' for Vodka Cruiser
James Cowie told Mediaweek: "All hexes and accompanying four-packs claimed within 24 hours of the giveaway’s launch."
by Talon Admin – Jun 14, 2024
Climate Dr Certificate, Plastic Forecast, WoMen's Football: Creatives' Cannes contenders from other agencies
What are the local and global Cannes frontrunners? A handful of top creatives pick the top work that's not their own.
by Talon Admin – Jun 13, 2024
Shift 20, The Daily Issue, and a mo DNA kit: Agencies' Cannes contenders
Top creatives from Special, Innocean, Dentsu Creative, and DDB Group Melbourne weigh in on the campaigns from their agencies they think will win big at Cannes.
by Talon Admin – Jun 13, 2024
Kenny Hill chose an acquisition with Howatson+Co so as not to 'shortchange' clients
"If I was to have done something like this with one of the big global networks – and that was certainly an option on the table – I don't think that would have suited them [clients] as well as this."
by Talon Admin – Jun 12, 2024
Blackley and Taylor plan to pioneer strat-creative model with Bureau of Everything
Plus: Scale ambitions - "it doesn't need to be 50 people, it might be 12 core, or 15" - the name, and the 'glass and clay' in every piece of work.
by Talon Admin – Jun 4, 2024
