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Procurement 'don't value creativity': TBWA, Sportsbet, and IHAC on bespoke vs in-house debate
"I think we're better at building cultures that attract great creative people.”
by Talon Admin – Mar 6, 2024
'We just had too many clients asking': Mark Green on three year acquisition 'courtship' for The Lumery
"Too many clients asking and not enough people to actually deliver in the way that we wanted to."
by Talon Admin – Mar 6, 2024
"Longevity is the hope": DDB's mission to restore Australia's love for Volkswagen
“The location gave us little gifts along the way too, like the shot with the seals. That wasn’t storyboarded, the seals just happened to turn up."
by Talon Admin – Feb 28, 2024
What the Workplace Gender Equality Agency (WGEA) figures say about the media industry
"Companies are going to be taking a long, hard look at where they stand against the market."
by Talon Admin – Feb 27, 2024
How Thinkerbell is building a new mindset with its latest campaign
Adam Ferrier: “If someone has a good idea in the agency, and they are passionate about it, we’d like to think that idea has a way of finding itself in the world.”
by Talon Admin – Feb 27, 2024
Travis Kelce invited to "real footy" in latest Tooheys work via Thinkerbell
Tooheys' billboard for Kelce parallels Vegemite's welcome to Taylor Swift, also by Thinkerbell.
by Talon Admin – Feb 23, 2024
How Samsung found “main character energy” to challenge Apple prison
"The last Apple launch was the pinnacle of when people were really questioning what the difference is between the phones."
by Talon Admin – Feb 22, 2024
How specialised categories are on the rise with Total News
Jakeb Waddell and Vanessa Lyons talk the power of sport
by Talon Admin – Feb 21, 2024
SBS' Matchmaker Toby Lieder reveals the universal dealbreaker in relationships
Toby Lieder: "I set up people that match other people's dealbreakers"
by Talon Admin – Feb 20, 2024
Ben Skelsey comments on departure from IPG's Huge
Skelsey's decision follows the departure of former Huge CEO Mat Baxter, who spent 14 years with IPG.
by Talon Admin – Feb 16, 2024
