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'Moving fast' to nurture Forbes' community, and 'better than expected' readership
"What I realised after the last Summit was I almost did a disservice to the 1,600 women in the room, not to continue on that community."
by Talon Admin – Mar 19, 2024
Ross Hastings: Marketing should be a culture, not a department
"We now have people working in departments who don’t identify as ‘marketers’ and don’t recognise their role in ‘marketing’ ... and we have people working in departments called ‘marketing’, yet they don’t control or have the experience to manage all aspects of marketing."
by Mediaweek Admin – Mar 18, 2024
Hayley Cochrane: Stop blaming creatives for the attention issue
It's time we confronted the root of the problem - the ad format - and explored new ways of serving up brand stories.
by Mediaweek Admin – Mar 14, 2024
Contextual and Connected: the future of programmatic advertising
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
by Mediaweek Admin – Mar 13, 2024
'Nothing sharpens your focus at the supermarket like 13 interest rate rises': Cost of living weakens Australians' sustainability interest
Claims of progress towards a net-zero emissions goal have almost no influence on purchasing behaviour, according to a Porter Novelli and Quantum Market Research study.
by Talon Admin – Mar 13, 2024
Claire Fenner: CMOs must find moral compass in AI arms race
The effort is worth it. "According to IBM, a data breach in 2023 was worth an average of AUD$6.77 million – a 15.3% jump from 2020."
by Mediaweek Admin – Mar 12, 2024
For the faux of it: Bending reality with FOOH engages and entertains audiences
Whether it’s a fake celebrity ambassador, mixed reality stunt, or anamorphic billboards, bending reality is engaging audiences, writes Amplify's Lucinda O'Brien.
by Mediaweek Admin – Mar 12, 2024
82m impressions in four days: How Kia's big ute ad exceeded CMO and Innocean's expectations
GM of marketing Dean Norbiato and Innocean's Wesley Hawes on the campaign's early results cementing that "Australia is going to be one of the biggest markets" for Kia's new ute.
by Talon Admin – Mar 12, 2024
Lauren Joyce on IWD: In defence of the cupcake
Lauren Joyce: "In all their sugary pink glory, what they represent is a moment to converse. To stop, grab a cup of tea, and take a moment to listen."
by Mediaweek Admin – Mar 8, 2024
VW marketer Julie Scarff departs after 11 years
"I'm not sure what they're doing with the role. I'm not sure whether they're replacing or restructuring."
by Talon Admin – Mar 6, 2024
