Latest stories
When less is more: Brent Smart on Telstra's latest OOH and why 'simplicity is key'
“Rather than adding more information, we challenge ourselves to reduce and strip it back. It leads to work that is visually striking and confident, like this.”
by Talon Editor – Jul 16, 2024
Next&Co: Advertisers waste record $123 million in digital ad spend
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list among media channels.
by Talon Editor – Jul 15, 2024
Endometriosis Australia launches first national TVC via Havas Red, 'Take Your Life Off Hold'
"There is still an average six-and-a-half-year delay between the onset of symptoms and diagnosis of endometriosis in Australia."
by Talon Editor – Jul 15, 2024
'I believe that it should be embraced': Harry McGregor on the use of AI in brand marketing
"Tech integrations and platforms that can help us make decisions and influence outcomes will continue to change the game."
by Talon Editor – Jul 12, 2024
House of the Dragon hot sauces duel in latest work for BINGE via Thinkerbell
"Ahhh ahh, oh my god. Aaahhhhh, hot-hot-hot-hot!,” said Thinkerbell's chief creative, Tom Wenborn.
by Talon Editor – Jul 12, 2024
Daniel Ricciardo takes over Dan Murphy's in Emotive campaign for DR3 wines
"I don't know what was cooler, seeing the wine on the shelf or seeing my face all over the store front!"
by Talon Editor – Jul 11, 2024
Ubank unveils 'Cheap Ad, for a Great Rate' campaign via in-house studio
"The contrast of a market leading rate in poorly scribbled crayon really works to focus on what matters most to our customers."
by Talon Editor – Jul 11, 2024
Allianz and Eleven launch 'Go Australiaahhh' in-stadium to inspire young Aussie athletes
"We’re proud to use this moment to cheer on the next generation of elite athletes and local sporting legends."
by Talon Editor – Jul 11, 2024
303 MullenLowe, Mediahub, and Carat launch vaccine awareness campaign, 'Don't Assume You're Immune'
"This campaign demonstrates the power of collaboration for the public good."
by Talon Editor – Jul 11, 2024
Aussie Paralympian Col Pearse fronts Woolworths' 'Fresh Fuels the Best in All' via M&C Saatchi
"This brand film captures the Aussie competitive spirit, determination, grit and a community coming together to help realise an athlete’s dream."
by Talon Editor – Jul 10, 2024
Say Hello to the Gen Z Ad of the year: Hello Social and DJ FISHER Shake Up Lynx’s Fragrance Game
“Lynx has always been about empowering guys, and that means evolving alongside them."
by Talon Editor – Jul 10, 2024
AAMI launches 'Athletes in the Making' via Ogilvy
"Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan."
by Talon Editor – Jul 10, 2024
Tourism Australia appoints Accenture Song, The Monkeys and Droga5 to its creative and digital services
Tourism Australia's creative account was held by M&C Saatchi and the digital account by Digitas since 2018.
by Talon Editor – Jul 9, 2024
The General Store wins Chupa Chups creative account
"To work on an iconic brand whose purpose is all about fun is literally going to be a joy."
by Talon Editor – Jul 8, 2024
The Monkeys launches 'Sport can change your life' for rebel
"We’ve loved unearthing the best sports stories Australia has never heard of.”
by Talon Editor – Jul 8, 2024
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