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Marketing

Latest stories

Cadbury and Peters Ice Cream launch nostalgic 'CHOCBUSTER' pop-up in Sydney
Brands

Cadbury and Peters Ice Cream launch nostalgic 'CHOCBUSTER' pop-up in Sydney

The store concept and creative were developed by Sydney digital and creative marketing agency WiredCo.

by Talon AdminAug 28, 2024

Sydney Roosters stars lead 'Crunch Time' for Red Rooster via Leo Burnett
Brands

Sydney Roosters stars lead 'Crunch Time' for Red Rooster via Leo Burnett

Ashley Hughes: "Reds has been a sponsor of the Roosters for years, but this is the first campaign we have created celebrating the partnership."

by Talon AdminAug 28, 2024

'There are parts of life where inefficiency is good': Tom Goodwin on the implications of AI on new talent and entry-level roles
Marketing

'There are parts of life where inefficiency is good': Tom Goodwin on the implications of AI on new talent and entry-level roles

"Most people are fantastic at their jobs because they did shit jobs for quite a long time, and they use that to learn."

by Alisha BuayaAug 28, 2024

Nic Naitanui fronts Google Pixel 9 campaign by 72andSunny
Brands

Nic Naitanui fronts Google Pixel 9 campaign by 72andSunny

Ross Berthinussen: "Athletes are a point of inspiration to Aussies in every aspect of their lives, from what they wear, how they style themselves, to the products they use."

by Talon AdminAug 27, 2024

Mazda revives 'Zoom-Zoom' tagline in latest work via CHEP
Brands

Mazda revives 'Zoom-Zoom' tagline in latest work via CHEP

Alastair Doak: "We’re reinstating the essence of our brand."

by Talon AdminAug 27, 2024

'Customers want to be rewarded, surprised and delighted': Joanna Robinson on the launch of The Iconic's loyalty program
Marketing

'Customers want to be rewarded, surprised and delighted': Joanna Robinson on the launch of The Iconic's loyalty program

"Our point of difference is we're going to use our customers to design the ultimate loyalty program."

by Alisha BuayaAug 27, 2024

Shopify and Chello unveil 'From Entrepreneur to Enterprise' in Australia
Brands

Shopify and Chello unveil 'From Entrepreneur to Enterprise' in Australia

"This was the moment for the brand to step into the sun while still celebrating success in tandem with its biggest success stories."

by Talon AdminAug 26, 2024

Lendlease launches 'X marks the spot' for VicX via Houston Group
Brands

Lendlease launches 'X marks the spot' for VicX via Houston Group

Stuart O’Brien: "North Sydney has always suffered somewhat of an identity crisis but Victoria Cross is a game-changer."

by Talon AdminAug 26, 2024

‘Guardian in crisis’ after growing losses at global publisher reports former ACP chief executive
Publishing

‘Guardian in crisis’ after growing losses at global publisher reports former ACP chief executive

Has ambitious global growth been a factor in result that might lead to Guardian recruitment freeze?

by Talon AdminAug 26, 2024

Hits keep on coming from Netflix in a huge week for world’s #1 streaming service
Television

Hits keep on coming from Netflix in a huge week for world’s #1 streaming service

From Logie wins for Boy Swallows Universe to innovative Emily in Paris marketing.

by Talon AdminAug 21, 2024

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