Latest stories
Colgate launches 'Game Face' campaign for footy season via VML and Wavemaker
"The aim is to change the perception of what a 'game face' should be – moving away from intimidation to empowerment."
by Talon Editor – Jul 5, 2024
Tesla comes out on top in list of Australia's 10 favourite brands
Matt Morgan: "Consumers reward brands that consistently fulfil their promises across every interaction with unwavering trust and loyalty."
by Talon Editor – Jul 4, 2024
Gambling, fertility shaming and graphic violence: Ad Standards’ latest rulings
Sportsbet, Gyna Fertility, and ThePhoenix.cau all faced the gavel.
by Talon Editor – Jul 4, 2024
Repco launches new platform via Thinkerbell, 'Gets You Goin'
Elizabeth Cox: "We’ve deliberately taken a strong lead from research and customer voice and the subtle humour and quirks of what it means to be a car lover."
by Talon Editor – Jul 4, 2024
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments."
by Talon Editor – Jul 4, 2024
Adtech firm Seedtag acquires JustEggs in bid to grow in APAC
The acquisition of JustEggs increases Seedtag's presence to a total of 17 markets.
by Nina Christian – Jul 3, 2024
shEqual launches 'Commercial Breakdown' calling out harmful gender stereotypes
Lauren Zappa: "We want to give people the tools to challenge gender stereotypes and to support brands that promote authentic, respectful, and diverse portrayals of all Australians."
by Talon Editor – Jul 2, 2024
ALDI launches 'ALDIcore' campaign with Ogilvy PR, BMF, and Zenith
Jenny Melhuish: "At its core this campaign celebrates the delight and diversity in our community."
by Talon Editor – Jul 2, 2024
Mango Communications wins made by Fressko
Age Conte: "We’ve had our eye on the Mango team for several years."
by Talon Editor – Jul 2, 2024
Emotive launches campaign for Google starring Aussie icon Sharon Strzelecki
Magda Szubanski: "The fact that Shaz is helping her fellow entre-prenuers… well I think that’s exactly the type of person she is!"
by Talon Editor – Jul 2, 2024
Growth Distillery: Travel marketing 'evolving' as Aussies seek more personalised experiences
James Taylor: "For Aussie travellers affinity and authenticity are the superpowers of Influence."
by Talon Editor – Jul 1, 2024
TBWA\Sydney launches latest work for mycar Tyre & Auto, 'Get the care you deserve'
Simon Hayes: "We’re proud to say it doesn’t get much more retail than this."
by Talon Editor – Jul 1, 2024
Mad Mex and Liquid Death bring back the 1kg Big Burrito via Connecting Plots
Customers taking on the Big Burrito combo challenge can enter to win a grand prize: a burial plot in a cemetery.
by Talon Editor – Jun 27, 2024
Coles launches budget-friendly 'Simply' range via the thrills
Kate Richardson: "The cost-of-living crisis has impacted households across Australia, so we wanted to bring some positivity back to the weekly grocery shopping experience."
by Talon Editor – Jun 27, 2024
Toyota hands retail creative account to Saatchi & Saatchi
The move marks the end of its long-standing relationship with Dentsu Creative which began in 2015.
by Talon Editor – Jun 26, 2024
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