Latest stories
Inside the Michael Hill rebrand: Outdoor, cinema, and Vogue get media dollars
“I haven’t had an increased budget since the day I started at Michael Hill. I had exactly the same marketing spend when I began."
by Talon Editor – Jun 3, 2024
HCF and Clemenger BBDO invite members to join 'Value Ads' campaign
Tatiana Papavero: "We needed to hone in on the value members are seeking in a meaningful way."
by Talon Editor – Jun 3, 2024
New Balance and Kic launch run club via Mango
Polly Morris: “The run club meetups mark the natural evolution of the partnership between Kic and New Balance, now in its second year."
by Talon Editor – May 31, 2024
AFL launches 'Break the Aussie Rules' via TBWA
Kylie Rogers: “The most authentic way to engage with new fans is to create meaningful connections with people and acknowledge and celebrate what makes them unique."
by Talon Editor – May 31, 2024
Anytime Fitness launches 'Find Your Fit' audio campaign via The Hallway
Caitlin Bancroft: "This is a great opportunity to evolve our Find Your Fit platform in a fun and contextual way."
by Talon Editor – May 30, 2024
Australian Children’s Music Foundation relaunches brand via Guts Creative
The partnership was facilitated by adland's social purpose organisation UnLtd.
by Talon Editor – May 30, 2024
NRL partner Youi launches platform, 'Footy. Made by Fans.'
"We wanted the platform to deliver something of real value to footy fans and tangibly demonstrate Youi’s connection to the game."
by Talon Editor – May 30, 2024
Melbourne Royal hands multi-year creative account to the thrills
Up until recently, the thrills was part of the legacy brand design consultancy, Elmwood.
by Talon Editor – May 29, 2024
Today the Brave wins Westmead Fertility Centre
Celia Wallace: “We are ready to flex our full service offering, showcasing the quality, accessibility and innovation of the centre."
by Talon Editor – May 29, 2024
The Benevolent Society launches second work with Jack Nimble
"Charity content can drift into the depressing and spend too much time on the problem."
by Talon Editor – May 29, 2024
Sircel appoints Keep Left as strategic comms partner
Laura Agricola: "The e-waste space is coming sharp into focus as one of the major environmental issues of our time."
by Talon Editor – May 28, 2024
Tinder launches 'Share My Date' with local influencers via Akcelo and Amplify
Kristen Hardeman: "Discussing plans with friends and family is a time-honoured dating ritual."
by Talon Editor – May 28, 2024
Bastion creates Future Flood simulation project for NSW SES
"A powerful message we believe will resonate and change behaviour."
by Talon Editor – May 28, 2024
BMF spearheads national ‘Consent Can’t Wait' campaign for DSS
Aventi: "As long as we continue to hold our questions about consent silent – as long as we don’t know the answers – the next generation will too."
by Talon Editor – May 27, 2024
Sydney Water launches 'Toilet Blockers Anonymous' via It's Friday
"It’s not often you get to communicate a message that’s serious but also so awkward, it’s tailor-made for comedy."
by Talon Editor – May 27, 2024
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