Latest stories
‘Big disconnect between intention and action’: Ballesty chimes in on latest Leo Burnett study
“86% of consumers see themselves as 'good'. If this is true, how are takeaway coffee cups still a thing in this country?”
by Talon Admin – May 13, 2024
'There is no cutting corners': Nic Taylor on LEGO's craft, care, and fandom
“We sometimes forget the power of craft and what it can mean to the end user: this beautiful thing, that endures.”
by Talon Admin – May 10, 2024
'We need to come together to defend our industry': Josh Faulks opens AANA RESET
"In this challenging market, I think a lot of people out there underestimate the role of marketing as a critical driver of growth and profitability."
by Talon Admin – May 9, 2024
Customer Owned Bank Association leads digital campaign via Supercurious
According to Pollinate research, most Australians found their bank lacked a human touch.
by Talon Admin – May 8, 2024
Contiki and We are Social unveil 'Switch On Social Travel' challenge
Ben Clare: "Travel is more enriching when you live in the moment, not just capture it."
by Talon Admin – May 8, 2024
Gippsland Dairy celebrates 'Slow Good' in new platform via Special
The hero films contrast 'slow bad' life experiences, from a long goodbye to disembarking a plane, with the 'slow good' of Gippsland yogurt.
by Talon Admin – May 8, 2024
Thinkerbell launches second instalment of 'I Saw it on BINGE'
Fiona King: "We thought there was no better way to continue the brand journey than placing [Mike] in another awkward scene."
by Talon Admin – May 7, 2024
Jemena launches The Big Picture educational campaign via MBCS
"There is not one silver bullet when looking to reduce carbon emissions."
by Talon Admin – May 7, 2024
Whittaker’s Hello Chocolate Lovers brand platform launches via Bastion Shine
Rich Maddocks: "We think we’ve hit on an area that’s not only entertaining but also incredibly relatable."
by Talon Admin – May 7, 2024
Howatson+Co launches first work for Tyro
"They weren’t just looking for an ad campaign. Sure, that was part of the requirement ... but we needed a bigger positioning statement."
by Talon Admin – May 6, 2024
