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Marketing

Latest stories

ADMA adds Uber, Westpac and Blackmores leaders to Advisory Committee
Marketing

ADMA adds Uber, Westpac and Blackmores leaders to Advisory Committee

The Association for Data-Driven Marketing and Advertising has appointed Lucinda Barlow, Michelle Klein and Joanne Smith to its Advisory Committee.

by Mediaweek AdminOct 1, 2025

Nevam unveils real-time command centre to help CMOs navigate AI blind spots
News

Nevam unveils real-time command centre to help CMOs navigate AI blind spots

Brittany Fox has launched the platform to give marketing, product, and growth teams a live map of the customer journey across digital touchpoints.

by Talon AdminSep 25, 2025

ADMA and NZMA join forces to raise marketing capability standards across Australasia
Marketing

ADMA and NZMA join forces to raise marketing capability standards across Australasia

Andrea Martens: 'Marketers across Australasia face the same challenge, building capability at the pace that change demands.'

by Talon AdminSep 25, 2025

Global marketing expert Neil Patel warns marketers to adapt now or be left behind
News

Global marketing expert Neil Patel warns marketers to adapt now or be left behind

The global marketing expert will share his views in his keynote speech during SXSW Sydney, 2025.

by Talon AdminSep 24, 2025

RIZER on delivering the wow factor for Australia's biggest launch events
Creativity

RIZER on delivering the wow factor for Australia's biggest launch events

Australian events company RIZER has a reputation on the global stage for eye-popping events that start with briefs focused on dreaming big.

by Talon AdminSep 23, 2025

AiMCO tackles music rights in influencer marketing at Sydney event
Marketing

AiMCO tackles music rights in influencer marketing at Sydney event

The Australian Influencer Marketing Council (AiMCO) gathered members in Sydney to address the complexities of using music in social media campaigns.

by Talon AdminSep 19, 2025

'Marketing mediocrity is misery': Uber’s Lucinda Barlow on using AI without losing your genius
News

'Marketing mediocrity is misery': Uber’s Lucinda Barlow on using AI without losing your genius

'We need guiding principles that are going to allow us to move forward and to take advantage of these extraordinary tools.'

by Talon AdminSep 19, 2025

Attention Experts named digital partner for Melbourne Victory FC
Marketing

Attention Experts named digital partner for Melbourne Victory FC

The Sydney-based digital marketing agency will lead Melbourne Victory's performance marketing push ahead of the 2025/26 A-League season.

by Mediaweek AdminSep 18, 2025

Honeycomb Strategy appoints Lyla Thorn as marketing and content manager
Marketing

Honeycomb Strategy appoints Lyla Thorn as marketing and content manager

Honeycomb Strategy has appointed Lyla Thorn to the newly created role of marketing and content manager, strengthening the consultancy’s industry presence.

by Talon AdminSep 15, 2025

LinkedIn research confirms the value of trusted voices as AI floods the internet
AI

LinkedIn research confirms the value of trusted voices as AI floods the internet

New LinkedIn research finds that younger B2B buyers still rely on professional networks over AI-generated content to vet brands.

by Mediaweek AdminSep 15, 2025

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