Marketing

New LinkedIn research finds that younger B2B buyers still rely on professional networks over AI-generated content to vet brands.

by Mediaweek – Sep 15, 2025

'I love to sit back and watch them own their stuff. There's very clear accountability in my team, but they feel supported and nurtured in a delivery.'

by Alisha Buaya – Sep 12, 2025

'It is about customer connection, experience and inspiration and genuinely having that heart connection with our customers.'

by Alisha Buaya – Sep 12, 2025

Peter Photinos: 'We're using this event to showcase our investment in robust model evaluation, moving beyond the 'statistical witch doctor' approach of MMMs.'

by Alisha Buaya – Sep 10, 2025

Andrea Martens: 'By providing clear frameworks and ethical guardrails, we want to ensure marketers can lead with confidence and unlock the full potential of an AI-powered future.'

by Alisha Buaya – Sep 9, 2025

James Zipeure: 'His leadership will ensure that Mortar not only delivers powerful technology but also drives extraordinary outcomes for every customer we serve.'

by Alisha Buaya – Sep 3, 2025

Colleen Ryan: 'To become culturally fluent, you have to be constantly observing how that process is influencing how the trends are likely to turn up locally.'

by Alisha Buaya – Sep 3, 2025

ANZ's Helen Kerr and Elizabeth Rudall on the audience value in the 5 in 5 podcast. And why you're (probably) not the intended audience for it.

by Talon Editor – Aug 26, 2025

Damon Rielly: 'Jo-Anne’s proven ability to build purpose-driven brands and deliver measurable growth will accelerate our journey.'

by Alisha Buaya – Aug 26, 2025

Hannah Chiu: 'The Fandom Tour demonstrated that authentic community engagement, facilitated through influencers' channels and genuine passion, creates powerful brand connections.'

by Alisha Buaya – Aug 20, 2025

Dan Jowett: 'His expertise in raising brand profile will be crucial to Openmarkets’ strategy, enabling us to reach audiences who matter and generate growth within existing and new market.'

by Alisha Buaya – Aug 19, 2025

Strategic consultancy 5D has launched a new model called Choice Framing, aiming to help marketers tailor strategies based on how consumers behave by category.

by Mediaweek – Aug 14, 2025

Guy Jarvie: 'AI Overviews and generative search are already influencing user behaviour locally.'

by Alisha Buaya – Aug 13, 2025

Andrea Martens: 'It's about giving marketing leaders the clarity and tools to shape what’s next and drive meaningful impact.'

by Alisha Buaya – Aug 12, 2025

James Fitzgerald: 'We’re hoping to connect their 12,500+ members with learning that is more doable and something they can actually use, not just add to their to-do list.'

by Alisha Buaya – Aug 11, 2025