Latest stories
PepsiCo Marketing Director Susan Press: 'You’re nothing without your team'
'I love to sit back and watch them own their stuff. There's very clear accountability in my team, but they feel supported and nurtured in a delivery.'
by Alisha Buaya – Sep 12, 2025
Inside MECCA's Beauty Loop: From loyalty program to community powerhouse
'It is about customer connection, experience and inspiration and genuinely having that heart connection with our customers.'
by Alisha Buaya – Sep 12, 2025
Mark Ritson, Asahi’s Brian Phan headline Marketers & Money 2025
Peter Photinos: 'We're using this event to showcase our investment in robust model evaluation, moving beyond the 'statistical witch doctor' approach of MMMs.'
by Alisha Buaya – Sep 10, 2025
ADMA report reveals fast AI adoption outweighs training uptake
Andrea Martens: 'By providing clear frameworks and ethical guardrails, we want to ensure marketers can lead with confidence and unlock the full potential of an AI-powered future.'
by Alisha Buaya – Sep 9, 2025
Ex-oOh!media exec Paul Sigaloff joins Mortar as global chief customer officer
James Zipeure: 'His leadership will ensure that Mortar not only delivers powerful technology but also drives extraordinary outcomes for every customer we serve.'
by Alisha Buaya – Sep 3, 2025
Why cultural fluency is the superpower marketers need to win attention
Colleen Ryan: 'To become culturally fluent, you have to be constantly observing how that process is influencing how the trends are likely to turn up locally.'
by Alisha Buaya – Sep 3, 2025
ANZ's '5 in 5' podcast isn't just good listening - it's great content marketing
ANZ's Helen Kerr and Elizabeth Rudall on the audience value in the 5 in 5 podcast. And why you're (probably) not the intended audience for it.
by Talon Admin – Aug 26, 2025
CarExpert names Jo-Anne Hendricks as Marketing Director
Damon Rielly: 'Jo-Anne’s proven ability to build purpose-driven brands and deliver measurable growth will accelerate our journey.'
by Alisha Buaya – Aug 26, 2025
Klook builds on fandom engagement in new influencer marketing campaign
Hannah Chiu: 'The Fandom Tour demonstrated that authentic community engagement, facilitated through influencers' channels and genuine passion, creates powerful brand connections.'
by Alisha Buaya – Aug 20, 2025
Max Bonpain named Chief Marketing Officer of fin-tech Openmarkets Group
Dan Jowett: 'His expertise in raising brand profile will be crucial to Openmarkets’ strategy, enabling us to reach audiences who matter and generate growth within existing and new market.'
by Alisha Buaya – Aug 19, 2025
