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Mediaweek unveils raft of Next of the Best sponsors
Platinum sponsors include News Corp, Think News Brands, and Blis.
by Mediaweek Admin – May 17, 2024
Walkley Foundation cuts ties with Ampol: 'No tangible benefit to humanity'
The current Ampol sponsorship will end in October.
by Tess Connery – May 17, 2024
'Do you take measurement into your own hands?' Kinesso on third-party cookie deprecation
"Contextual solutions or relying on publishers first party consumer data and broader data partnerships will also likely be more adopted at scale as cookie signals decrease."
by Talon Editor – May 17, 2024
Pizza Hut hit with $2.5 spam fine from ACMA
The restaurant chain sent over 10 million marketing messages in breach of Australian spam laws across a four-month period.
by Talon Editor – May 16, 2024
Vogue Codes names Commonwealth Bank as 2024 presenting partner
"We still have a way to go to true equal and fair female representation in the world of STEM."
by Tess Connery – May 16, 2024
Broadsheet and Tourism Tasmania go 'dark' for third Off Season campaign
The Broadsheet Tasmania vertical will remain dark for the campaign period before returning to the original white background.
by Alisha Buaya – May 15, 2024
Podcast Ranker April 2024: Top 3 debut for ABC, Hamish and Andy stay #1
Another big debut came from News Corp's The Mushroom Cook.
by Tess Connery – May 15, 2024
IMAA launches inaugural Digi-Byte event
The inaugural event will include a series of digital panels and speakers, followed by an immersive gaming competition.
by Alisha Buaya – May 15, 2024
News Corp D_Coded 2024: Shoppable ScrollX and Targeted Time in View
“The real benefit is that your customers are able to shop right from the point of inspiration.”
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: AI technologies added to Intent Connect
"We understand that every marketer’s goal is to connect meaningfully with their audience."
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: In-article News Shorts and LiveRamp’s Safe Haven agreement
The expansion of Shorts into in-article placements means vertical video ads will find engaged audiences within the articles they’re reading.
by Tess Connery – May 14, 2024
News Corp D_Coded 2024: Google PAIR and LiveRamp ATS Direct
Pippa Leary said News Corp "is leading the industry in unlocking the value of first-party data.”
by Tess Connery – May 14, 2024
R/GA appoints Marie Conley as executive strategy director
Michael Titshall: "Marie brings an unique perspective and skill set that seamlessly integrates brand, data, communications, technology, and customer experience thinking."
by Talon Editor – May 14, 2024
The Village launches to support parents in media industry
The Village was co-founded by Louise Wilson and Lauren Thornborough.
by Alisha Buaya – May 14, 2024
Special wins Cricket Australia account
Bec Stambanis: "International cricket is the heartbeat of summer in this country."
by Talon Editor – May 14, 2024
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