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F*ck The Cupcakes launches Yeah the Pies to engage men post-IWD
For the campaign, FTC has partnered with Paramount, Infinity Bakery, and Bloke Coaching.
by Talon Editor – Mar 20, 2024
UM names Adam Russell Melbourne GM
He will begin in the new position on 1 April and retain his remit as client lead on Kmart and OnePass.
by Talon Editor – Mar 20, 2024
New judges revealed: Kirsty Muddle, Pauly Grant, and Peter Vogel join Next of the Best line-up
Next of the Best entries are due by 2 April.
by Mediaweek Admin – Mar 20, 2024
Creative content studio OK COOL launches in APAC
OK COOL's initial focus will be expanding its presence in Australia, New Zealand, Hong Kong, India, Singapore, and South Korea.
by Alisha Buaya – Mar 19, 2024
RMIT research: Most Australians don't believe gen AI is relevant to them
The research revealed businesses are willing to pay an 8% premium for candidates with data and digital skills.
by Talon Editor – Mar 19, 2024
Hawke's Brewing and ex-Droga pair launch creative agency, The Ministry for Communication & The Arts
"We launched Hawke's during the rise of the indie (craft) beer movement and strangely, it now feels like the time of the indie agency movement."
by Talon Editor – Mar 19, 2024
Antony Catalano among investors for predictive intelligence platform, Prophet
Catalano: "Prophet is on a whole new level. It isn't just a game changer, it is a whole new game."
by Talon Editor – Mar 19, 2024
Paramount newsroom bosses focused on 'making more, not less' news
“Everyone's got an aunt on Facebook who shares conspiracy theories and misinformation, so we need professionals."
by Tess Connery – Mar 19, 2024
Supermassive snares Zambrero's creative account
Supermassive was successful in the Mexican restaurant chain's competitive pitch, Mediaweek can reveal.
by Talon Editor – Mar 18, 2024
Roundup: Alan Jones returns to Australia, Sporting broadcast deals, Questions about Darren Wick’s departure
The ACCC, Meta dumps transparency tool, Southern Cross, ABC, Meghan Markle, Latrell Mitchell
by Mediaweek Admin – Mar 18, 2024
Nine's news boss Darren Wick leaves after 29 years
"I have taken a few weeks off to think about my future," he wrote in the email seen by Mediaweek.
by Talon Editor – Mar 15, 2024
Roundup: TikTok banned in the US?, Tabcorp boss quits, Warburton meets V’landys
Paramount Global sells stake in Viacom18, War on fact-checkers, Tom Elliott, ABC Radio Sydney, Kyle Sandilands, Warren Tredrea
by Mediaweek Admin – Mar 15, 2024
Albanese confirms 'no plans' to block TikTok in Australia
"We'll take advice, but we have no plans to do that. I think you've got to be pretty cautious."
by Alisha Buaya – Mar 15, 2024
Meta denies 'stealing' news content, says it drives $115m in traffic to publishers
Meta has claimed criticism of its recent decision to exit news deals shows a "misunderstanding of how news content works on Facebook".
by Alisha Buaya – Mar 14, 2024
Australians remain sceptical of businesses and media: Edelman Trust Barometer
Distrust in government leaders went up three percentage points to 59%. It was the same with business leaders, rising five points to 59%.
by Alisha Buaya – Mar 14, 2024
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