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Yahoo launches new identity testing capabilities to let brands test ads without cookies
"Advertisers are looking to easily and accurately test solutions."
by Mediaweek Admin – Jan 10, 2024
Roundup: TikTok taps local talent for Instagram challenger, Accenture acquires tech agency, Publicis shares surge
Instacart enables targeted ads via Google Shopping, Meta furthers content restrictions, Nine shaking up news, Jo Koy Golden Globes backlash
by Mediaweek Admin – Jan 10, 2024
Apple's outstanding accessibility ad The Greatest wins primetime Emmy
The two-minute ad was directed by Australian director Kim Gehrig of Somesuch Productions.
by Mediaweek Admin – Jan 9, 2024
Amazon US offers low ad prices to get brands on board for Prime Video Ads launch
Prime Video's ad-tier offering is expected to launch in Australia later in the year.
by Mediaweek Admin – Jan 9, 2024
Roundup: Companies opting out of Super Bowl ads, Golden Globe winners, job cuts amid TV ad slump
Netflix lawsuit, Elon Musk's drug use, Taylor Swift NY Times controversy, Australia Open documentary
by Mediaweek Admin – Jan 9, 2024
NZ's Attivo Group acquires US agencies Deutsch New York and Hill Holiday
Attivo owns 303 MullenLowe in Australia and shares ownership of Mediahub Australia with IPG's Mediabrands Australia.
by Mediaweek Admin – Jan 8, 2024
Mastercard and Westpac partner for pictureless film powered by sound
The film is part of Mastercard's mission to to power an inclusive digital economy.
by Mediaweek Admin – Jan 8, 2024
Sky News Australia adds new shows and presenters to 2024 programming line-up
The updated schedule officially starts today, January 8, 2024.
by Mediaweek Admin – Jan 8, 2024
Sam Kekovich hosts 'BBQ for the ages' in summer lamb campaign for MLA
The latest instalment of the iconic campaign skewers Boomers, Zoomers, Millennials and Gen X-ers with lamb serving as the great unifier.
by Mediaweek Admin – Jan 8, 2024
Roundup: MrBeast snubs Elon Musk, Sky News revives the debate, Sam Kerr's devastating ACL blow
Russian hackers hit Ukrainian telecoms, Nigel Lythgoe investigated, Golden Globes 2024, Blockbusters, Streaming classics, Total Control's Deborah Mailman.
by Mediaweek Admin – Jan 8, 2024
TV Guide: Paper Dolls Finale on Paramount+
It will be a "show stopping" Finale
by Mediaweek Admin – Jan 5, 2024
Marketers need to add value as APAC gamers slam in-game ads
"The gaming universe is an incredibly exciting one and there are numerous opportunities for brands and marketers"
by Mediaweek Admin – Jan 5, 2024
SCA announces extension of Network 10 affiliation agreement
The previous agreement was in place until 31 December 2023
by Mediaweek Admin – Dec 28, 2023
Impact in Australia if Warner Bros Discovery and Paramount pursued a merger
Streaming market upheaval plus impact for local production companies and Warner Bros Discovery partners
by Talon Editor – Dec 22, 2023
Roundup: Warner Bros Discovery and Paramount merger talks, Prime Video's big year, Richard White backs The Brag
TikTok moderator accounts, Oscars shortlists revealed, ABC's David Anderson, Buzzfeed sued
by Mediaweek Admin – Dec 22, 2023
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