Opinion
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Infosum's Richard Knott: Why media agencies are adopting data clean room solutions
'The tide has firmly shifted toward the use of first-party data to drive marketing outcomes.'
by Mediaweek Admin – Nov 19, 2024
Pippa Leary: 'It’s time. Aussie news publishers need to wean themselves off the drug of social traffic'
News Corp Australia now talking about engaged reach: readers who come to the homepage every day and are not accidental clicks.
by Mediaweek Admin – Nov 14, 2024
Five game-changing media and marketing trend predictions for 2025
Matt Purcell: 'If brands want to stay relevant, they need to take control and actively support employees to represent the company.'
by Mediaweek Admin – Nov 14, 2024
Mamamia's Natalie Harvey: We just saw the results of America's first 'podcast election'. Australia is next.
'What nobody on the left or right is arguing, however, is the seismic shift in influence from the old media to the new media, specifically podcasts.'
by Mediaweek Admin – Nov 13, 2024
DoubleVerify's Imran Masood: New frontiers for ad fraud in emerging consumer environments
Imran Masood: 'It’s a universal truth that fraudsters follow the money'
by Mediaweek Admin – Nov 12, 2024
The ripple effects of the US election on Australian politics and what it means for marketers
By watching how American brands navigate a politically charged environment, Australian marketers can apply lessons learned.
by Emma Shepherd – Nov 8, 2024
Resolution Digital's Melanie Williams: What is CRO's true impact on ROI?
The significance of CRO cannot be overstated, particularly when every click and digital interaction holds the power to shape business outcomes.
by Mediaweek Admin – Nov 7, 2024
Melbourne Social Co.'s Shelley Friesen: Is Instagram Dead? Dissecting the Shift Away from Meta to TikTok
Many are growing weary of the ‘highlight reel’ effect Instagram is known for.
by Mediaweek Admin – Nov 6, 2024
Bench Media's Ori Gold: What Australian CMOs must get right about commerce media in 2025
The challenge for CMOs is not just to keep pace, but to rethink how they engage customers in a world where omnichannel isn’t optional, transparency is a non-negotiable, and first-party data is a brand’s most valuable asset.
by Mediaweek Admin – Nov 5, 2024
LiveRamp's Melanie Hoptman: How to master cross-channel marketing in a fragmented media landscape
'Navigating this new privacy-centric world requires robust first-party data strategies.'
by Mediaweek Admin – Oct 31, 2024
