Opinion
Latest stories
Affinity's Luke Brown: Why you should care about the Google ad tech trial
"For marketers in Australia, this case carries implications that extend far beyond borders, influencing how we plan, execute, and measure our campaigns in the years to come."
by Mediaweek Admin – Sep 24, 2024
David Castle: Google's AI Overviews - The New Frontier in SEO and what it means for your strategy
'This shift indicates that Google is becoming more selective and precise about when to deploy AI-generated responses.'
by Mediaweek Admin – Sep 19, 2024
Sharyn Smith: How user-generated content can generate more bang for your marketing buck
'UGC is not a new concept – it’s been around since the early days of social media – but it is really only shining now as a viable and effective alternative.'
by Mediaweek Admin – Sep 17, 2024
Ciel Graham: A marketer's guide to navigating the new realities of Australian holiday planning
"Despite the growing cost of living pressures, travel remains more essential than ever - with more than half of respondents saying travel is more important now than it ever used to be."
by Mediaweek Admin – Sep 10, 2024
David Klein: Four ways indie agencies outshine holdcos – 'Where agility meets ambition'
"The choice between an independent agency and a holding company can make all the difference in a brand's success."
by Mediaweek Admin – Sep 4, 2024
Helen Johnson: The hard truth about change management in advertising agencies
"It's easy to get swept up in the momentum of big ideas, but the real work begins when you have to execute them."
by Mediaweek Admin – Aug 23, 2024
Simon Corbett: Media agencies should invest in creative to drive results
"If reallocating a little of the media budget can deliver extraordinary results, we should be prepared to do it."
by Mediaweek Admin – Aug 8, 2024
Damon Stapleton wrote a book to provide a 'few creative bullets': 'Use it as a creative paramedic or machine gun'
"There have been many moments where I had wished I had a bullet or two to fire back. And the reason for that is that creativity is often unproveable and intangible until the work is made."
by Mediaweek Admin – Jul 30, 2024
Modern media's blind spot: Outdated biases on parenting are holding us back
"While the industry has embraced many changes in the last two decades, our attitude towards working parents remains stuck."
by Mediaweek Admin – Jul 25, 2024
Nina Christian: The important difference between personal branding and positioning
"You simply can’t have effective positioning if you don’t have a strong personal brand."
by Mediaweek Admin – Jul 24, 2024
