Opinion
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Patrick Whitnall: The growth of AI influencers means transparency and authenticity will continue to be important
"It’s a brave new world - the influencer industry of the future, where there’s really no distinction between your favourite IRL influencer and a highly realistic digital avatar."
by Mediaweek Admin – May 6, 2024
Lucie Jansen: Adland should rally behind Working with Cancer pledge
Spark Foundry's CIO: "It took me a couple of years to understand that this industry is like no other when it comes to being able to influence change."
by Mediaweek Admin – May 3, 2024
Gavin Lockhart: Death of third-party cookies might be delayed, but brands should act now
Australian businesses cannot be complacent, argues TRKKN's Lockhart, and instead need to get on the front foot.
by Mediaweek Admin – Apr 30, 2024
Keenan Motto and Gemma Rees: Five lessons from five years of Fabric
Five years ago, Fabric launched as part of the TBWA Group. Its founders reflect on the journey so far.
by Mediaweek Admin – Apr 26, 2024
Tyler Greer: Navigating the 'messy middle' to unravel the consumer journey
In the 'messy middle' of the consumer journey, it's up to consumers what they watch or listen to, what they read about. Vexingly, the pace at which they do this is also completely up to them.
by Mediaweek Admin – Apr 24, 2024
Vanessa Lyons: Contextual advertising and total news publishing are the perfect match
"Written news has the power to deliver large audiences, regardless of age, income level, location or any other segmentation factor."
by Mediaweek Admin – Apr 24, 2024
Barry O'Brien: Advertisers should compete to be part of Olympics magic
Olympics packages aren't cheap, but they shouldn't be: "the Olympics is one of the greatest brands in the world, with a proven ability to boost sales, brand awareness, and brand association."
by Mediaweek Admin – Apr 22, 2024
Games of a new era: Observability takes live sports to the next level
The next time you tune in to that must-watch match, remember that behind the scenes, observability is keeping the game on.
by Mediaweek Admin – Apr 22, 2024
Kim Portrate: TV is for everyone, and every advertiser
"Television is a rich tapestry ... it reflects our passions, our interests, and our stories, making it a medium that belongs to everyone."
by Mediaweek Admin – Apr 22, 2024
Kate O'Loughlin: Jojo Siwa's rebrand proves marketers should commit to the bit
Siwa's rebrand has been littered by PR blunders. Initiative's Kate O'Loughlin explains what marketers can learn from it.
by Mediaweek Admin – Apr 18, 2024
