Outdoor
Latest stories

OOH industry reports 334.1 million in media revenue for Q1 2025: OMA
Elizabeth McIntyre: 'We're in a strong position for sustained growth this year and beyond.'
by Alisha Buaya – Apr 15, 2025

oOh!media leadership goes on the road to unveil updates with senior marketers and agency leaders
Cathy O'Connor: 'The conversations with senior advertising executives have reinforced the role Out of Home plays in today’s media mix.'
by Alisha Buaya – Apr 14, 2025

John O'Neill on QMS, buying MediaWorks and the next big step
'With TV networks and radio networks, there's always discussion and opportunities.'
by Talon Admin – Apr 13, 2025

Victoria’s Department of Transport and Planning joins OMA
DTP spokesperson: 'By joining the OMA, we look forward to engaging with industry leaders and contributing to the ongoing development of the sector and our communities.'
by Alisha Buaya – Apr 9, 2025

QMS acquires Oaktree’s stake in MediaWorks, cementing Trans-Tasman media powerhouse
John O'Neill: 'With market-leading media platforms on both sides of the Tasman, we see immense opportunity for growth.'
by Emma Shepherd – Apr 7, 2025

Specsavers Welcome to Melbourne Campaign wins Grand Prix at inaugural OMA Creative Awards
Elizabeth McIntyre: 'The benchmark has been set very high, and we can’t wait to see where the next wave of creative thinking and innovation will take outdoor advertising in the years to come.'
by Alisha Buaya – Apr 4, 2025

Origin launches ‘All Kinds of Useful’ brand platform via Special
Catherine Anderson: 'Our campaign aims to playfully showcase how this can be achieved with the flick of a switch.'
by Alisha Buaya – Apr 3, 2025

oOh!media CEO Cathy O'Connor named headline speaker at World Out of Home Organisation annual congress in Mexico City
Tom Goddard: 'Cathy O'Connor is one of today's ground-breaking media leaders, seeing the bigger media picture as well as the particular issues of OOH.'
by Alisha Buaya – Apr 2, 2025

OMA Creative Awards debuts with lively jury discussion and Cannes prize
CEO Elizabeth McIntyre: 'We've been so blown away with the number of entries and their quality, we might run the awards every six months.'
by Mediaweek Admin – Apr 1, 2025

MESHKI launches OOH and social integration campaign via This is Flow and JCDecaux
Alex Rushton: 'By integrating real-time influencer content with a high-impact presence in Melbourne’s busiest locations, we reinforced our brand’s ability to lead and innovate in new spaces.'
by Alisha Buaya – Mar 27, 2025
