Outdoor
Latest stories
QMS expands its Sydney footprint: Tim Murphy on what’s next for the OOH player
'It’s not about being the biggest; it’s about being the best.'
by Emma Shepherd – Feb 27, 2025
JCDecaux launches new brand positioning via Howatson&Co
Essie Wake: 'We've identified four key drivers that transform campaign performance: portfolio quality, creative impact, sophisticated planning, and meaningful measurement.'
by Alisha Buaya – Feb 25, 2025
nib leverages unrealised potential in computing for OOH campaign via Dentsu Creative
Chris Donald: 'Leveraging the unrealised potential in the computing power behind our advertising was a novel way to bring this to life.'
by Alisha Buaya – Feb 25, 2025
OOH industry sees 8% growth in 2024 as digital dominance continues
The Transport category saw the most significant percentage increase.
by Emma Shepherd – Feb 25, 2025
Western Sydney International airport launches tender for out-of-home digital advertising
There will be around 80 different digital advertising assets across the airport, including large format outdoor digital signage and in-terminal advertising screens.
by Alisha Buaya – Feb 21, 2025
Petbarn partners with reo powered by oOh!media to launch PetAds retail media platform
Lucas Barry: 'PetAds will deliver best-in-class media products, while allowing us to focus on what we do best.'
by Alisha Buaya – Feb 18, 2025
Neil Ackland moves into new role at oOh!Media as Bel Harper is promoted
Ackland's new role at the business comes after news of Australia Post's recent partnership with reo, powered by oOh!media.
by Alisha Buaya – Feb 14, 2025
QMS takes Sydney digital network growth to the next level
Tim Murphy: 'QMS is now the home of Sydney’s most prestigious digital out-of-home assets, situated in the most sought-after locations.'
by Emma Shepherd – Feb 13, 2025
M&M's takes over Swan Street with Australia's longest street poster
Natalie Grgic: 'This campaign is a fresh and innovative approach to brand storytelling, capturing the playful spirit of M&M'S in a truly engaging Out-of-Home format.'
by Alisha Buaya – Feb 13, 2025
Australia Post partners with reo powered by oOh!media to launch retail screen network
60 Australia Post stores across Victoria will have an in-store screen network that will engage with customers.
by Alisha Buaya – Feb 10, 2025
