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Mediaweek's A to Z of 2023: X is for X (formerly Twitter)
Matt Morgan: "the widening gap between X and its user base will ultimately be its downfall"
by Mediaweek Admin – Dec 19, 2023
WeAre8 shares over US$2,000,000 with people, charities and in support of climate change projects
WeAre8 supports charities that address animal welfare, climate, education, equality, health, peace, poverty and water.
by Mediaweek Admin – Dec 15, 2023
Social Soup details results from its Simply Chips influencer campaign
Influencers contributed to a 38% increase in overall brand awareness, generating over 130 social media assets.
by Mediaweek Admin – Dec 14, 2023
The Weekend Australian Magazine launches an immersive AR cover in collaboration with Snap
Readers can use their phone camera to scan the QR code on Saturday's print cover to unlock a second digital cover.
by Mediaweek Admin – Dec 14, 2023
Snapchat names top AR campaigns of 2023 in Australia
Haran Ramachandran: "Joy, irreverence, and spontaneity."
by Mediaweek Admin – Dec 13, 2023
Pinterest names Laura Gaffney as director of business marketing for EMEA and APAC
The EMEA and APAC markets will continue to be a key priority for Pinterest in its next chapter of growth.
by Mediaweek Admin – Dec 12, 2023
Pinterest ramps up full funnel offering to court brands as site nears 8 million local users
Pinterest has been ramping up its local offering as it seeks to make everything on the site shoppable.
by Talon Admin – Dec 7, 2023
Diane Markovski: The rise of the social media influencer
"We have waved goodbye to traditional marketing with brands now itching their way onto social media feeds via influencers"
by Mediaweek Admin – Nov 30, 2023
Snap Inc. announces new appointments to its sales force as the company continues to grow in Australia
Keusgen shared that his goal is for every brand in Australia is serious about getting the attention of under 40s is partnering with Snapchat
by Mediaweek Admin – Nov 30, 2023
'It's Possible': Pinterest launches its first brand campaign in Australia
Xanthe Wells: "‘It’s Possible’ is a powerful mantra that reinforces how Pinterest can both inspire great ideas and make them happen"
by Mediaweek Admin – Nov 7, 2023
