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Organic influencer partnerships driving brands social media budgets in 2023
Social Media

Organic influencer partnerships driving brands social media budgets in 2023

How marketers should plan to leverage their influencer engagements to make the most of their social media budgets

by Mediaweek AdminFeb 13, 2023

HypeAuditor finds Australian brands and influencers are still not disclosing partnerships
Social Media

HypeAuditor finds Australian brands and influencers are still not disclosing partnerships

Out of the 521,000 Instagram posts only 1,368 posts with brand mentions from 855 influencers had #ad or #sponsored

by Mediaweek AdminFeb 13, 2023

Meltwater and We Are Social reveal Australia has highest monthly TikTok usage time in the world
Social Media

Meltwater and We Are Social reveal Australia has highest monthly TikTok usage time in the world

TikTok was also the second most downloaded mobile app in Australia in 2022

by Mediaweek AdminFeb 9, 2023

TikTok named as major partner for Sydney WorldPride
Social Media

TikTok named as major partner for Sydney WorldPride

TikTok has also announced the Sydney WorldPride Ambassadors hailing from all corners of the globe

by Mediaweek AdminFeb 8, 2023

TikTok announces Australian launch of SoundOn at Sydney's Laneway Festival
Social Media

TikTok announces Australian launch of SoundOn at Sydney's Laneway Festival

SoundOn enables artists to grow their fanbases, harness their creative voice and have their music heard worldwide

by Mediaweek AdminFeb 6, 2023

TikTok partners with Crowd DNA to launch the Sparking Aussie Joy research report
Social Media

TikTok partners with Crowd DNA to launch the Sparking Aussie Joy research report

The report identifies emerging codes of joy in the Australian TikTok community that map out four key dimensions

by Mediaweek AdminFeb 3, 2023

Meta reveals its Q4 2022 results as Facebook's active user numbers rise
Social Media

Meta reveals its Q4 2022 results as Facebook's active user numbers rise

Facebook's Daily Active Users were up +4% year on year, while Monthly Active Users rose by 2.96 billion

by Mediaweek AdminFeb 3, 2023

HypeAuditor report finds influencers impacted by fraud continues to decrease
Social Media

HypeAuditor report finds influencers impacted by fraud continues to decrease

The report provides an overview of the latest news from social media platforms most used by marketers

by Mediaweek AdminFeb 1, 2023

Snap brings Louis Vuitton and Yayoi Kusama's partnership to life through AR
Digital

Snap brings Louis Vuitton and Yayoi Kusama's partnership to life through AR

Snap’s AR Landmarker tech makes it possible for creators to anchor their AR creations to iconic structures

by Mediaweek AdminJan 30, 2023

Meltwater report reveals time spent online falls to pre-pandemic levels as social media use increases
Digital

Meltwater report reveals time spent online falls to pre-pandemic levels as social media use increases

The typical internet user globally has reduced their average daily internet use by 20 minutes over the past twelve months

by Mediaweek AdminJan 30, 2023

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