Sports

Westpac has been named the new Principal Partner of Cricket Australia, backing national men’s and women’s teams in a deal that puts its logo front and centre across formats.

by Mediaweek – Jul 31, 2025

Fox Footy and Kayo Sports are expanding their AFL offering with alternate language commentary in Hindi and Mandarin for two key matches across Rounds 21 and 22.

by Mediaweek – Jul 30, 2025

All matches will be available on Stan Sport live and on demand.

by Natasha Lee – Jul 25, 2025

Kirsty Bradmore: 'There was an opportunity to create bespoke programming for children by children, which is what we've done.'

by Natasha Lee – Jul 18, 2025

With a focus on branded integration and player storytelling, Foxtel Media has signed three major brands.

by Tom Gosby – Jul 18, 2025

Foxtel Executive Director of Product Tom Blaxland speaks with Mediaweek about why the Kayo refresh was so appealing, he moved his family around the world so he could work on it.

by Talon Editor – Jul 7, 2025

The 2025 NRLW season begins today, with all 66 matches airing live and free across Nine and 9Now, including Saturday triple headers and a dedicated women’s league wrap show.

by Tom Gosby – Jul 3, 2025

News Corp Australia has acquired the platform behind SuperCoach from Vapormedia, setting the stage for new formats, games, and commercial growth across fantasy sports.

by Tom Gosby – Jul 1, 2025

Seven's National Digital Sales Director Jordan King on the opportunity Esports provides Seven to expand the sort of viewer it is delivering and how the network can build off that.

by Talon Editor – Jun 29, 2025

Nine Entertainment, which owns Stan, is expected to pay around $60 million annually for the rights over the next three years.

by Natasha Lee – Jun 26, 2025

The appointments come as Netball World Cup returns to Australian in August 2027, with Sydney to host the world's top 16 nations.

by Alisha Buaya – Jun 25, 2025

Amplify Sport has signed three high-profile Australian athletes to expand its creator roster to 14, highlighting the growing influence of athlete-led content in brand campaigns.

by Tom Gosby – Jun 24, 2025

Commonwealth Bank is increasing its investment in Football Australia, with a landmark deal to become a major sponsor 'at all levels'.

by Talon Editor – Jun 19, 2025

Coverage of the marathon will be streamed and broadcast across Australia live on Seven's channels and streaming service.

by Talon Editor – Jun 17, 2025

Cricket Australia will scale its real-time fan intelligence program with InMoment after a successful pilot during the 2024/25 summer cricket season.

by Tom Gosby – Jun 12, 2025