Latest stories
Google's new AI mode is bad news for publishers, but has opportunities for marketers
The new AI Mode shifts Google from a search machine to an answer machine as it chases ChatGPT users. But, it is not good news for publishers.
by Talon Editor – Oct 9, 2025
Australians want AI with empathy, not automation for its own sake
TRA’s new Mood of the Nation study finds Australians and New Zealanders optimistic about AI: but they want brands to ensure technology enhances, not replaces, human connection.
by Mediaweek – Oct 9, 2025
Netflix, Pfizer Australia and Wesfarmers’ One Media join IAB Australia
Netflix, Pfizer Australia and Wesfarmers’ retail media arm One Media are among 16 new organisations to join IAB Australia, bolstering efforts to grow sustainable investment in digital advertising.
by Talon Editor – Oct 8, 2025
Grand Theft Australia: News Corp Australia's Michael Miller makes his case to protect the financial interests of Australian media
News Corp Australia's Michael Miller today addressed the Melbourne Press Club to raise concerns over Federal Govt inaction on protecting Australian media.
by Talon Editor – Oct 8, 2025
Protection of brand safety against AI slop is challenged in the age of SORA 2
We now regularly see AI generated images and video. Should marketers place value on sites using fake images? Does anyone care?
by Talon Editor – Oct 8, 2025
Australians are paying to stream more now than ever before. And in a shock: we're all pirating less.
A new report has shown a dramatic increase in the amount we are spending to watch subscription streaming TV in Australia as global piracy plummets.
by Talon Editor – Oct 7, 2025
Choosing the right creators for your campaign: Fabulate's SparQ 2.0 has new AI tools to help marketers find the right talent
Fabulate launches SparQ 2.0 with five new AI tools to help brands improve influencer campaign performance, trend analysis, and compliance monitoring.
by Talon Editor – Oct 7, 2025
From Pikachu going to war to Wednesday Addams lunching with the Family Guy, OpenAI's generative AI video platform Sora is a copyright nightmare
Copyright violations are rife on OpenAI's AI video generation platform Sora with users having a great time with beloved characters.
by Talon Editor – Oct 3, 2025
Magnite unifies curation and activation in ClearLine single workflow update
Magnite will roll out a beta update to ClearLine, integrating curation and activation in one platform to simplify premium media buying.
by Mediaweek – Oct 2, 2025
OpenAI launches Sora2 with an app promising to be the TikTok of AI video
OpenAI has unveiled its new video generation tool, delivering much better video and audio synchronised. Users can play with it via a TikTok-style app.
by Talon Editor – Oct 1, 2025
LinkedIn's first AI agent launches in Australia
LinkedIn has rolled out its first AI Hiring Assistant in Australia, aiming to help recruiters cut down on admin and find stronger candidates faster.
by Mediaweek – Oct 1, 2025
Balancing AI and media reputation against the concerns of freaked-out workers
AI adoption is framed positively in Australian media, but faces reputational risks as unions and public sentiment emphasise job losses and customer service failures.
by Talon Editor – Sep 30, 2025
In the AI Era, Privacy-First Innovation Is Not a Constraint, it’s a Competitive Advantage
InfoSum's Richard Knott argues that privacy regulations support the direction of global technology and the expectations of modern consumers.
by Richard Knott – Sep 30, 2025
The Brits can now pay to opt-out of Facebook ads, but could we see a similar move in Australia?
Is there an economic argument to introduce a subscription ad-free Facebook to Australia? It'd be pricey.
by Talon Editor – Sep 29, 2025
Publicis Sapient appoints Harshu Deshpande as product and engineering lead
Harshu Deshpande joins Publicis Sapient as VP, Product and Engineering Lead for Australia, bringing two decades of experience in digital transformation.
by Mediaweek – Sep 29, 2025
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