Pinterest partners with Batyr on creative challenge for emerging talent

Pinterest has partnered with youth mental health organisation Batyr to launch a creative challenge for emerging talent.

The initiative, which opened 26 August, invites individuals and pairs of early-career creatives to design a Pinterest campaign addressing a real business challenge for Batyr. Shortlisted participants will work with Pinterest’s Creative Strategy team, Batyr’s communications specialists and Genero’s production experts to develop campaigns.

Entries will be judged against KPIs including views, completion rates, engagement, and a “video health score” measured by Pinterest’s Creative Best Practice tool. The winning team will present their work on stage with Pinterest.

The program builds on Pinterest’s ongoing partnership with Batyr and its OurHerd platform, which reaches 26,000 young people and aims to reduce stigma and encourage help-seeking around mental health.

Pinterest ANZ Managing Director Melinda Petrunoff said of the launch: "Pinterest has always championed the power of positivity and inspiration in the digital space, and we believe that innovative creative can drive real, immeasurable impact.

“Through our partnership with Batyr, we are not only equipping the next generation of creative talent with hands-on experience and exposure, but empowering them to leverage their craft for a cause that matters.

"This collaboration fuses purpose and creativity, supporting Batyr’s vital mental health mission, while spotlighting emerging voices who have the potential to shape the future of marketing and drive positive social change”

Patrick Darcy, batyr Chief Executive Officer, said: "Stigma still stops too many young people from speaking up about their mental health. For some, social media can feel overwhelming, but platforms like Pinterest can provide a safe and positive space to explore what matters most.

“By partnering with Pinterest, we’re proud to pioneer new ways of reaching more young people, sharing stories and tools that are real, relatable and safe. Together, we’re ensuring the right support is accessible in the moments it’s needed most, to help prevent a crisis."

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