Scroll Media signs sports content platforms The ROAR and AthletesVoice

Scroll Media has signed sports content platforms The Roar and AthletesVoice, securing the rights to sell advertising and content partnerships across Australia and New Zealand.

The ROAR is the home of conversation on Australian sport and voice to sports fans and athletes alike. Their mix of informed opinion columns, in-depth analysis, live coverage and must-watch video content helps cultivate a passionate, knowledgeable discussion about all things sport and keeps the audience of over 2.1 million monthly users coming back for more.

The Roar now sits among the Top 10 largest sports publishers in Australia, based on Similarweb analytics, with an average time on site of 4 min 32 secs.

Adam De Roma, Scroll Media's head of sales Australia, said: "With the growing demand for advertisers to align with independent sports content, The Roar and AthletesVoice add sporting depth to our network.

"We are growing rapidly as a business and constantly bringing advertising partnerships to life with a focus on sport, health, gaming and technology, and The Roar really fits with the direction we are headed."

Dan Scott, commercial director of The Roar and AthletesVoice, said: "We believe Scroll Media is the right partner to take The Roar to the next level, expanding our advertising and content partnerships in market with their commercial capabilities.

"We welcome the opportunity to work with like-minded, independent brands in bringing new opportunities to buyers and look forward to seeing our companies grow together strategically."

Scroll Media has recently expanded their team in Australia with the appointment of content partnership director Tessa Mahoney, formerly of PHD, Mediacom and Medium Rare. Mahoney brings over ten years of strategy and media buying experience working across some of Australia’s biggest brands.

Priscila Prenholato

Mahoney said: "Scroll Media was an obvious choice for me given their ability to help brands strategically partner with some of the world’s biggest publishers."

Another recent addition to the Scroll Media Australia team is Priscila Prenholato, who handles the publisher revenue optimization process. Priscila has extensive Australian programmatic and revenue monetization experience across Mamamia, Outbrain, Adobe and Grays.

Laura Haden

The Scroll Media network in Australia reaches over 10,013,000 and includes premium publishers Accuweather, CNET, Healthline, Gameloft, Supercars, and Golf Digest.

Scroll Media has also recently expanded its NZ operations with the addition of Laura Haden as partnerships director, following the promotion of Scott Hughes to general manager to further grow and manage the network.

Scott Hughes

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Top image: Tessa Mahoney