State of Australian Media Report explores media industry trends of 2022
• The report explores the impact the federal government and slow advertising spend
The State of Australian Media Report for August 2022 by real-time media monitoring provider Streem has been released. The report explores 10 key media industry trends from 2022 so far.
The report explores issues such as the impact of the new federal government on the media industry, slowing growth in advertising spend, potential industry consolidation and more, the Report is a must-read for communications and corporate affairs professionals in Australia.
Jack McLintock Streem’s communications lead, said: “2022 has been a substantial year for the Australian media industry so far, with the change in government and global headwinds rapidly altering the media environment.
“With major issues including broadcast rights for leading sports and a review into the News Media Bargaining Code still yet to come this year, the Report is designed to best-position comms professionals to stay ahead of the curve,” he added.
Jack McLintock
The report noted that the Australian media industry has faced a continuous stream of challenges and change since the start of the pandemic in early 2020.
The collapse in advertising spend due to COVID forced many of Australia’s traditional media companies to undergo radical transformations that they are still digesting today
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The Australian media landscape looks significantly different today than it did at the start of 2020 due to the collapse in advertising spend that forced traditional media companies to undergo radical transformations, and global headwinds from technology giants strengthened by the pandemic.
In addition, further change in the media sector will be prompted under Labor's return to power under Prime Minister Anthony Albanese at the recent Federal Election
These factors, along with longer-term trends, look set to drive continued evolution for the media industry in Australia.
The State of Australian Media Report takes a deeper look at 10 of the trends that will see Australia’s media landscape reshaped:
• New Political Landscape
• Everyone isn’t a winner under the News Media Bargaining Code
• Australia is hit by changing news consumption patterns
• Social media leads the way as a predictor
• Total News demonstrates the continued relevance of news brands
• TV: reform, rights, and revenue
• Streaming hits turbulence, but not in Australia
• The more things change, the more radio stays the same
• The shadow of defamation is long
• Global forces to drive local consolidation
The August 2022 Report is Streem’s third State of Australian Media Report, building on reports released in December and July 2021 that explored issues including the metaverse, COVID news saturation and more.
