New APAC lead for Adobe as Keith Eadie named region's general manager

Adobe has appointed Keith Eadie to general manager, APAC, to lead the business across the region. Eadie will report to Stephen Frieder, chief revenue officer of Adobe Enterprise.

Eadie joined Adobe in 2017 through the acquisition of TubeMogul, where he was chief marketing and strategy officer.

At Adobe, Eadie has led several divisions, including Adobe Advertising, Adobe Analytics and Adobe Sign. In 2022, he moved to Singapore to lead international product marketing for Adobe’s Digital Experience business. His most recent role saw him lead digital experience strategy and GTM for APAC and Japan. 

Eadie said: "As the digital economy continues to expand, and in the era of generative AI, business leaders across APAC are looking to deliver next-generation experiences for their customers.

"I’m excited for the opportunity to lead an exceptional team and to work with our customers and partners to empower them to drive experience-led growth," he added.

See also: Adobe’s AI Assistant made available across applications

Frieder welcomed Eadie's promotion and said: "Keith Eadie is a transformational business leader with a track record of driving success across teams and value to our customers. Under Keith’s leadership, I’m excited to see the APAC region continue to build on its strong growth trajectory."

Eadie's promotion comes after Adobe released the Future of Trust Study for Australia and New Zealand, which surveyed over 1,000 consumers in the two countries as part of a global study on encountering misinformation online and concerns about the impact of generative AI.

The report found that while most people in Australia and New Zealand are optimistic about the benefits of AI (66%), 82% expressed concern that the content they consume online is vulnerable to being altered to fuel misinformation.

See also: Aussies and Kiwis concerned content is being altered to fuel misinformation

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Top image: Keith Eadie