Laura Greally joins PubMatic as APAC marketing director

PubMatic Inc. has appointed Laura Greally as marketing director for the Asia-Pacific region.

In this role, she will lead the development and execution of marketing strategies to increase publishers', broadcasters', media buyers', and commerce partners' awareness, consideration, and adoption of the technology company's innovative solutions.

Greally brings nearly two decades of experience in B2B marketing and deep expertise in the digital advertising and publishing industries to the role.

She has previously held senior leadership positions at Thunderdome Marketing, CNN International, IAB Southeast Asia + India, and BBC Worldwide, where she played pivotal roles in driving programmatic advertising adoption, enhancing market penetration, and fostering industry collaborations across the APAC region.

Greally will oversee the execution of regional marketing campaigns across digital, paid media, and account-based marketing strategies to drive product adoption and brand visibility. She will also lead PubMatic’s participation in high-impact industry events and product launches across the APAC region and report to vice president of international marketing, Emily Yri.  

Additionally, she will be responsible for managing the marketing teams in both Northern and Southern APAC, working closely with cross-functional teams to achieve business objectives.

"I'm thrilled to join PubMatic at such an exciting time for the APAC digital advertising market," Greally said of her appointment.

"With the dynamic evolution of programmatic advertising and increasing opportunities across media formats, I look forward to driving impactful marketing campaigns that further establish PubMatic as a leader in this space," she added.

Yri welcomed Greally's appointment to the team and said: "Her comprehensive experience in strategic marketing and extensive knowledge of the digital advertising ecosystem will be instrumental in driving PubMatic’s continued growth and innovation across the APAC region."

Greally's appointment follows the return of Peter Barry to Australia following his appointment as PubMatic’s VP, addressability and commerce media, APAC, earlier this year.

See also: Pubmatic names Peter Barry as VP, addressability and commerce media, APAC

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Top image: Laura Greally