Disney+ to introduce ad-supported model on top of existing offering

Streaming platform Disney+ is set to introduce an ad supported model as well as their existing AU$11.99 service that is currently available. Rollout of the new model will begin in the U.S. in late 2022, with plans to expand internationally in 2023.

The ad-supported offering is designed to be a building block in the company’s path to achieving its long-term target of 230 million–260 million subscribers by FY24.

More details, including the exact launch date and pricing, will be announced at a later date.

“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone—consumers, advertisers, and our storytellers,” said Kareem Daniel, chairman, Disney Media and Entertainment Distribution. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”

“Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory,” said Rita Ferro, president, advertising, Disney Media and Entertainment Distribution. “Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands: Disney, Pixar, Star Wars, Marvel, and National Geographic. I can’t wait to share more with advertisers at the Upfront.”

At the end of 2021, the streaming platform had 129.8 million paying customers worldwide, gaining 11.8 million for the quarter ended Jan. 1, 2022.