Amplify announce new film exploring how brands transport audiences through world building
The film called ‘escape into: the evolution of worldbuilding’, is directed by filmmaker, author and activist, Bexy Cameron.
A new documentary from global creative agency Amplify, featuring Australian creators, investigates the creative practice of worldbuilding, exploring how the people behind the world’s biggest brands, including Lego and Dune producer Legendary Entertainment, tug at the fabric of reality to immerse audiences into radically different worlds.
The film called ‘escape into: the evolution of worldbuilding’, is directed by filmmaker, author and activist, Bexy Cameron. The film, which features insights from 24 creators, brand leaders and cultural influencers from Melbourne, New York, London, Los Angeles and Paris, explores the key attributes of renowned artists, creators and entertainment giants that impact modern culture, for example, the impact of Disney’s soon-to-be-released remake of The Little Mermaid on the next generation.
The Australian creators and brands featured in the worldbuilding film are Audrey Bugeja from Sneaker Freaker and Dorothy Di Stefano of Moulton Immersive Art.
Audrey Bugeja has over 15 years of international experience and is a multifaceted creative who represents Sneaker Freaker as managing editor and head of global communications and partnerships.
Celebrating its 20th anniversary this year, Sneaker Freaker was founded by Simon Wood, aka Woody, in a bid to fuel passion around sneakers and collecting. Dorothy Di Stefano was named one of the “5 Most Influential Women to Watch in 2022” and “10 Most Influential Women Leaders of 2021”, and is one of the world’s foremost voices in the global phenomenon of immersive and interactive art curation.
Bexy Cameron, Director said: “What started out as an exploration into creativity became so much more than that, we started to see the links between creative worldbuilding and themes with real-world value and meaning, between writers and political movements, between fashion and shifts in culture between filmmakers and family values. It’s when creativity meets purpose and emotional resonance that worldbuilding becomes alive.”
The film will be aired on Amplify’s dedicated digital worldbuilding hub.
