AiMCO launches Australia’s favourite creator category

The Australian Influencer Marketing Council (AiMCO) has introduced a new category to its annual awards, launching the inaugural People’s Choice Award and inviting Australians to vote for their favourite creator for the first time.

The 2025 AiMCO Awards’ major partner is AI-powered influencer marketing platform Fabulate, with additional partners to be announced in the coming weeks.

Voting is now open and will run until 31 January, with the winner to be crowned at the 2025 AiMCO Awards ceremony in February next year.

Any creator shortlisted in this year’s AiMCO Awards is eligible to take out the public-voted prize.

The shortlist includes more than 40 nominees across multiple agencies, genres and platforms, reflecting the breadth of Australia’s creator economy.

A diverse list of creator nominees

The inaugural nominees span lifestyle, comedy, food, education, fashion, parenting, sport and financial literacy all drawn from the official AiMCO Awards shortlist. Among them are:

· Kate Jenkinson, Neuralle (@katejenko)
· Chloe Wheatland, Made by Muse Agency (@chloeevegan)
· Steph de Sousa (@steph_cooks_stuff)
· George Georgievski (@schoollunchbox)
· Adrian Widjonarko (@adrianwidjy)
· Joanna Fleming (@joannafleming)
· Razia Moe, One Daydream (@raziamoe)
· XiaoXiao Wang, One Daydream (@xiaoxiaowangg)
· Ben Blue, JRM Group (@ben_blue)
· Kick It Forward, Neuralle (@kick.it.forward)
· Macfarlane Bros, Neuralle (@macfarlanebros)
· Clayton’s World, JRM Group (@claytons_world_)
· Toni and Ryan (@ryan.jon and @tonilodge)
· Rhylee Passfield, JRM Group (@rhyleep)
· Rach D’Oliveira, Day Management (@rachel_de_oliveira)
· Aussie Antics, Click Media (@ausantics)
· EYstreem, Spawnpoint Media (@eystreem)
· Loui Burke, Day Management (@louiburke)
· Brooke Styles, Born Bred Talent (@brooke.styles)
· Haz and Loz, Made by Muse Agency (@haz_and_loz)
· Jiny Maeng, Born Bred Talent (@jiny.maeng)
· Ben McIntosh, Day Management (@benjmcintosh)
· Brooke Thomo, Huume Management (@cedarandsprinkle)
· Princess Honeybelle (@princesshoneybelle)
· The Haddad Family, JRM Group (@thehaddadfamily_)
· Elloise Fit, Huume Management (@elloise_Fit)
· Sebastian Serrano-Valladares, ICON Management (@9to5ver)
· Tina Rahimi, Born Bred Talent (@tinarahimii)
· Tony Rhee, Born Bred Talent (@thefunctn)
· Tori Singleton, Vive Management (@ttorisstory)
· Tash Invests, Huume Management (@tashinvests)
· Ella Maegraith, ICON Management (@smileycitrus)
· Tait McGregor (@taitmcgregor)
· Adelle Petropoulos, One Daydream (@a_p_artistry)
· Emily Kristopher, JRM Group (@emilykristopher)
· Mumma Mic (@mumma.mic)
· Esme Louise James (@esme.louisee)
· Brother Boys, JRM Group (@the_brotherboys)
· Shayla Jay, Day Management (@itsshaylajay)

More than 100 creators, brand teams and agency practitioners were recognised across the full 2025 shortlist, which attracted a record number of entries this year.

Celebrating creators through direct community support

AiMCO managing director Patrick Whitnall said the new category was designed to elevate creators through the voices of their own audiences.

“The People’s Choice Award is an important new category for our 2025 awards, recognising the desire to directly support and celebrate our favourite creators. This award is an opportunity for everyone to get behind the creator community – it’s our way of amplifying the voices of our creators’ many fans, collaborators and supporters, giving them a chance to publicly acknowledge the work and achievements of their favourite influencers.”

If you see your favourite creator in the list and want them to win, Click here.

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