Ipsos iris April rankings show News Corp Australia leads on engaged reach

New data from Ipsos iris for April 2025 shows that News Corp Australia remains a key digital news and lifestyle publisher, reaching four in five Australians online and recording the highest levels of engaged* reach in its category.

The data indicates that 17.79 million Australians visited News Corp Australia’s sites during the month. The company recorded an engaged reach of 132 browser page views per person.

Pippa Leary, Managing Director and Publisher of Free News and Lifestyle at News Corp Australia, said the company’s editorial strategies had focused on increasing direct traffic and sustaining engagement across its network.

“High levels of engaged reach drive outcomes for our clients,” Leary said. “We continue to have three times more engaged reach than Nine and 15 times more engaged reach than the ABC.”

She added that the Free News and Lifestyle network played a role in maintaining performance during key periods, such as Easter and the school holidays.

“It’s pleasing to see our editorial strategies have successfully increased direct traffic to our sites by prioritising high-quality, engaging content that meets audience needs. Additionally, we leveraged the Free News and Lifestyle network to sustain engagement during Easter and school holidays.”

News category performance

At the organisation level, News Corp Australia led the News category in both audience and engagement. The publisher recorded:

• A total audience of 14.6 million.

• 510 million browser page views.

• An engaged reach of 34 page views per person.

• An average time spent of 45 minutes per person.

• In video, the company reported a digital video audience of 1.9 million and 50 million video views for the month.

At the brand level within the News category, news.com.au recorded:

• An audience of 11.8 million.

• 258 million browser page views.

• An engaged reach of 21 page views per person.

• An average time spent of 26 minutes per person.

• 40.8 million video views.

This placed news.com.au ahead of nine.com.au and ABC News in terms of engaged reach. Nine.com.au recorded 16 page views per person, and ABC News recorded 8 page views per person.

Lifestyle category performance

Within the Lifestyle category, taste.com.au recorded the highest engaged reach among the top five lifestyle brands.

In April, the site attracted an audience of 4.5 million, with 61 million browser page views and an engaged reach of 13 page views per person, an increase of 13% year-on-year.

*Engaged reach, as reported by Ipsos iris, is measured by average browser page views per person. It is one of several metrics used to assess the strength of digital audience behaviour and engagement across news and lifestyle categories.

For the full report head here.

Feature image: Pippa Leary

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