Pureprofile launches self-serve data and insights solutions aimed at brands and researchers

Pureprofile has launched its new self-serve data and insights offering Datarubico, which extends the global data and insights company's capabilities by allowing brands and researchers a scalable, cost-effective solution to conduct high-quality research independently.

Datarubico also reinforces Pureprofile’s ongoing commitment to innovation for both its clients and the market research sector.

The offering aims to deliver two new solutions, Datarubico Insights Creator and Datarubico Sample Only, designed to put research teams firmly in control without compromising on quality or speed to insights. The unique, flexible bidding tool across both solutions, which are available globally, enables brands and researchers to manage their spend and achieve greater efficiency.

Survey creation

Manage sample and fieldwork

Datarubico Insights Creator is an all-in-one AI-enabled self-service insights platform that puts teams in the driver’s seat for survey creation, fieldwork and analysis. The tool is powered by SightX technology, with AI guidance, pre-built templates, automated analytics, executive-ready summaries and flexible sample bidding.
The capabilities give teams real-time control over respondent costs and fieldwork budgets, allowing them to fine-tune spend while maintaining quality. Datarubico sets a new benchmark for in-house research efficiency and performance with the level of flexibility and cost management into an intuitive, self-directed environment.

Datarubico Sample Only is an always-on, self-serve solution that gives research teams complete control over how they manage and purchase samples. Users can access verified, high-quality sample sources anytime, set their spend with flexible bidding, and streamline fieldwork on their own terms. The platform empowers teams to deliver quality data faster and more efficiently.

Monitor in real-time

Report generation

A new chapter in the evolution of Pureprofile

"The launch of our new self-serve offering marks a major milestone for Pureprofile and represents the next chapter in our evolution," Martin Filz, CEO, Pureprofile said.

"We listened closely to our clients, who told us they needed more control, flexibility and cost-efficiency when running research, especially in today’s economic climate. Datarubico’s solutions empower organisations to gather insights faster, manage costs more effectively, and make smarter decisions with confidence.

"It’s a significant innovation that reflects our commitment to evolving with our clients and staying ahead of what the market demands. We’re proud to be leading the way in making research smarter, faster, and more accessible."

Niamh Fitzpatrick, Chief Product Officer, Pureprofile, said: "Teams often need to navigate multiple disconnected tools, which leads to inefficiencies, data silos, and increased risk of missing key insights when they matter most.

"Datarubico eliminates these barriers by bringing the entire workflow into one intuitive environment. With Insights Creator, teams can tap into fresh consumer-sourced data to make faster, better-informed decisions, while Sample Only gives researchers direct access to high-quality global samples.

"It’s about giving organisations the autonomy, speed and control they need to move confidently in a more demanding market."

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