Match & Wood appoints new head of digital and transformation

Ronny Raichura joins independent media agency Match & Wood as the new head of digital and transformation.

He was most recently managing director of performance at Impressive. He brings 20 years of global experience to the role and has held senior roles across the industry, including head of analytics for Omnicom Media Group UK, head of digital activation with Resolution.

Raichura, will be based in Match & Wood’s new office space in Cremorne, Melbourne, and will oversee digital product, nationally. He is also charged with delivering best in class martech and data transformation across the business and client portfolio.

Lyndelle O’Keefe, CEO of Match & Wood, welcomed Raichura called his appointment "an exciting chapter" for the agency.

"His expertise in digital and transformation aligns perfectly with our focus on innovation and growth. We’re thrilled to have such a forward-thinking leader on board to help us redefine what’s possible."

"We are committed to staying at the forefront of change; through the use of our proprietary tools and a clear focus on the pain points of modern marketers, we’re helping give our clients the competitive advantage they need right now, and Ronny will be an incredible driving force around this," she added.

Raichura said of his new role: "Joining Match & Wood is an incredibly exciting opportunity for me. I have worked in global networks and independent agencies across the UK, India and Australia, and I haven’t seen the level of commitment that Match & Wood have to future proofing their business anywhere before.

"I’m excited to bring my experience and specialism in digital performance to Match & Wood to ensure we are at the cutting edge of change in this space."

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Top image: Ronny Raichura

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