Clemenger BBDO brings in power duo to drive experience-led creativity

Clemenger BBDO has invested in its experience-led creativity with the appointment of Suzanne Croxford as Chief Experience Officer and Nicole Armstrong as Executive Strategy Director.

Croxford and Armstrong join from AKQA and together will drive growth and lifetime customer value for our clients through creativity, consulting and technology enablement.

Croxford will join the executive leadership team, partnering with CEO Lee Leggett, CSO Simon Wassef and newly appointed Chief Creative Officer Stephen Wolfe to embed experience thinking across the business and lead opportunities across new and existing clients.

Prior to AKQA, Croxford led the marketing and technology practice at Wunderman Thompson before joining AKQA in 2021, where she spearheaded innovation in commerce for brands including Kmart, KFC, Bunnings and Oroton.

Armstrong brings her background in human-centred design and brand experience strategy to her new position as Clemenger BBDO's Executive Strategy Director from previous roles at AKQA and R/GA London.

Armstrong was previously Head of Strategy for R/GA London, where she helped lead transformative work for global brands including IKEA, Nike, Google and LVMH.

“We’re building an agency that doesn’t just make brands relevant – we make them invaluable,” said Lee Leggett, CEO, Clemenger BBDO. “Suzi and Nicole bring the expertise and energy to accelerate how we deliver connected brand experiences that drive both impact and value.”

Croxford said of her appointment: “The opportunity to work alongside Lee again was one I could not miss. Joining Clemenger BBDO at the inception of its new identity offers a chance to build on its rich creative legacy by further integrating data and technology to shape impactful modern brands.”

Meanwhile, Armstrong said of her new role: “I’m excited to join the newly formed Clemenger, with many familiar faces in the business. It has all the right capabilities to bring creativity and technology together to shape meaningful brand experiences that drive business impact.”

The hires follow a period of momentum for Clemenger BBDO and signal the agency’s ambition to lead with creativity that shapes entire customer ecosystems.

Top image: Suzanne Croxford and Nicole Armstrong

Keep on top of the most important media, marketing, and agency news each day with the Mediaweek Morning Report – delivered for free every morning to your inbox.