Dianne Richardson named MD of OMD Melbourne
She was previously the chief strategy officer at UM USA
OMD has appointed Dianne Richardson to managing director, OMD Melbourne.
Richardson joins OMD from her US-based position of executive vice president, chief strategy officer at UM USA. Richardson’s career spans more than 20 years in Australia, the UK and the US, working within media agencies UM and Starcom, as well as client side with Mars and PepsiCo.
Her Australian experience is also extensive, having worked with some of Australia’s biggest brands including Optus, Virgin, Suncorp, Mars, Lion Dairy and Drinks, GM Holden, Subaru, Sportsbet and Seek.
In her new position, Richardson will lead the OMD Melbourne team and be responsible for the agency’s overall output. Richardson will also join the OMD national executive team.
Richardson will report into Aimee Buchanan and will commence with OMD in February 2018.
