Gai Le Roy appointed research director at IAB Australia

IAB Australia has appointed Gai Le Roy (pictured) research director effective 1st November.

Le Roy will lead the IAB’s activities to help keep perspective on media consumption changes and the evolving commercial measurement options, while championing the industry’s adoption of cross media measurement.

IAB Australia CEO Vijay Solanki

Vijay Solanki, CEO of IAB Australia, commented:  “The digital industry needs someone it can trust in this very senior role – someone grounded in research but an expert with data. Gai is without a doubt that person. She has the credibility to work with partners, agencies, clients and other trade bodies and will be a driving force for measurement innovation. I’m ecstatic to have her on board.”

Le Roy has previously worked with IAB Australia, holding the roles of research director for two years and previously as programs manager. She comes to IAB after a year consulting to boutique behavioural research company Gateway Research. Le Roy has also worked with Fairfax Media as general manager of Audience Insights and Research, as insights manager at ninemsn as well as holding various independent consultant roles specialising in online media, digital strategy, insights, marketing and research.