IAB Australia
Showing 1 - 10 of 105 results
IAB report finds video ad spend grows despite economic anxiety
Video advertising reached $5.4 billion in 2025, as marketers demand stronger measurement and accountability.
by Mediaweek Admin – May 6, 2026
QMS and WPP Media executives named co-chairs of IAB Australia DOOH Council
The pair will replace Brad Palmer and James Lambert.
by Natasha Lee – Apr 29, 2026
IAB report finds affiliate marketing lifts revenue for brands
Research points to rising investment, publisher revenue growth and mounting pressure to adapt to AI-driven discovery.
by Mediaweek Admin – Apr 21, 2026
IAB puts measurement under the microscope as MeasureUp hits 10 years
This year's event comes as the industry focus sharpens on measurement, data and effectiveness.
by Natasha Lee – Apr 8, 2026
Advertisers pile into digital audio, but measurement still holding the market back
According to the report, 69% of audio ad buyers plan to increase spend in original content podcast advertising.
by Natasha Lee – Mar 3, 2026
Australian internet ad market hits $18.4b as video drives growth
The data reinforced the role of streaming and social video in brand and performance campaigns.
by Natasha Lee – Mar 2, 2026
IAB Australia to run one-hour advertising compliance 101 session
The session will take place on Monday, 10 February 2026, and free of charge to IAB Australia members.
by Vihan Mathur – Feb 4, 2026
IAB Australia launches free community access pass
Gai Le Roy: 'A strong industry is one that looks after its people.'
by Makayla Muscat – Jan 22, 2026
Video and social roar as Australia’s digital ad market hits $4.6b
The local market remained flat relative to the June 2025 quarter.
by Makayla Muscat – Nov 27, 2025
IAB refines plans to focus on publishers, measurement and privacy
The workstreams will run alongside existing initiatives.
by Makayla Muscat – Nov 20, 2025
