IAB Australia
Showing 11 - 20 of 105 results
SXSW Sydney: IMAA says indies are no longer asking to join the conversation - they're setting it
Sam Buchanan: 'We’re no longer that disruptive, annoying industry body that was constantly fighting to be heard.'
by Natasha Lee – Oct 17, 2025
Netflix, Pfizer Australia and Wesfarmers’ One Media join IAB Australia
Netflix, Pfizer Australia and Wesfarmers’ retail media arm One Media are among 16 new organisations to join IAB Australia, bolstering efforts to grow sustainable investment in digital advertising.
by Talon Admin – Oct 8, 2025
Australians embrace generative AI in shopping, but demand transparency
This research underscores the importance of combining technological capability with human understanding, which is exactly where the real competitive advantage will lie.'
by Alisha Buaya – Sep 10, 2025
Nearly 14 million Australians visited a home and property site in July
Property platforms saw a spike in traffic in July as interest rate cuts and cost-of-living relief prompted Australians to revisit real estate plans, Ipsos iris data shows.
by Mediaweek Admin – Aug 22, 2025
OpenX MD appointed Chair of IAB Executive Technology Council
OpenX APAC managing director Mitchell Greenway has been named Chair of the IAB Australia Executive Technology Council, succeeding Nicole Prior.
by Tom Gosby – Jul 10, 2025
AI use surges as Australians embrace artificial intelligence tools
A total of 12.7 million Australians accessed an AI tool during April.
by Natasha Lee – May 21, 2025
Election frenzy, celebrity headlines and global unrest shape April's digital news race
Australia's online audience turned to news in record numbers throughout April.
by Natasha Lee – May 21, 2025
IAB Australia opens call for speakers ahead of MeasureUp 2025
They're calling on the industry to challenge convention, offer new insight, and help the sector move toward a more measurable, accountable future.
by Natasha Lee – May 12, 2025
IAB Australia welcomes 13 new members
Gai Le Roy: 'Together they enable us to grow sustainable and diverse investment in digital advertising in Australia.'
by Alisha Buaya – Apr 29, 2025
Affiliate marketing spend to rise as brands seek ROI in tough economy: IAB
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
by Emma Shepherd – Apr 3, 2025
