IAB Australia
Showing 21 - 30 of 105 results
IAB Report: Podcast advertising poised for growth as agencies boost investment
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
by Mediaweek Admin – Feb 26, 2025
Gai Le Roy on the need to 'do a better job' at demystifying data and privacy for consumers and regulators
'The more we can do to limit breaches, to have privacy-enhancing technology in terms of data, the better it will be for all of us.'
by Alisha Buaya – Feb 20, 2025
IAB Australia board appoints new chair and deputy chair
Key priorities for 2025 include tracking carbon emissions in media, refining the Ipsos iris ratings, preparing for privacy reforms, and guiding AI developments in digital advertising.
by Emma Shepherd – Feb 17, 2025
IAB Australia releases video ad format matrix to support media planners and buyers
Vikki Pearce: 'We are excited to share this handy resource.'
by Emma Shepherd – Feb 13, 2025
Media Roundup: Aussie DeepSeek warning, Flight Centre’s AI move, Lattouf’s legal battle, SEN fallout and a TV icon’s farewell
See the top industry stories trending today.
by Natasha Lee – Feb 6, 2025
IAB Australia launches search campaign decision tool to help advertisers optimise performance
Gai Le Roy: 'Even a small improvement can result in significant financial upside for advertisers.'
by Emma Shepherd – Feb 5, 2025
Jury chairs for 2025 Young Lions Australia Competition revealed
ACA has joined with the AANA, MFA, and IAB Australia to ensure jury chairs bring a wealth of expertise to identify Australia’s most promising young talent across five categories.
by Alisha Buaya – Dec 16, 2024
How social media is shaping Black Friday shopping in Australia
Lee Besser: 'Social platforms have moved from simply driving discovery to influencing the entire purchase funnel—from awareness to advocacy.'
by Emma Shepherd – Nov 29, 2024
Online ad spend grows 12.1% YoY, boosted by Olympics activity: IAB Australia
Gai LeRoy: 'Search and social continue to experience solid growth, putting the calendar year for the digital ad market on track for low double-digit growth.'
by Mediaweek Admin – Nov 25, 2024
IAB's Gai LeRoy on Australia’s retail media growth: 'Solid progress, but challenges remain'
'The market here is still in its infancy, but we’re seeing exciting developments.'
by Emma Shepherd – Nov 25, 2024
