Gai Le Roy
Showing 1 - 10 of 41 results
IAB report finds video ad spend grows despite economic anxiety
Video advertising reached $5.4 billion in 2025, as marketers demand stronger measurement and accountability.
by Mediaweek Admin – May 6, 2026
IAB report finds affiliate marketing lifts revenue for brands
Research points to rising investment, publisher revenue growth and mounting pressure to adapt to AI-driven discovery.
by Mediaweek Admin – Apr 21, 2026
IAB Australia launches free community access pass
Gai Le Roy: 'A strong industry is one that looks after its people.'
by Makayla Muscat – Jan 22, 2026
Video and social roar as Australia’s digital ad market hits $4.6b
The local market remained flat relative to the June 2025 quarter.
by Makayla Muscat – Nov 27, 2025
IAB refines plans to focus on publishers, measurement and privacy
The workstreams will run alongside existing initiatives.
by Makayla Muscat – Nov 20, 2025
SXSW Sydney: IMAA says indies are no longer asking to join the conversation - they're setting it
Sam Buchanan: 'We’re no longer that disruptive, annoying industry body that was constantly fighting to be heard.'
by Natasha Lee – Oct 17, 2025
MFA Hall of Fame member John Grono to retire after 50 years
Sophie Madden: 'It’s no exaggeration to say that John has perhaps contributed more than anyone else to ensuring the strength and evolution of our industry’s research product.'
by Alisha Buaya – Aug 7, 2025
Digital advertising industry tightens hiring, focus turn to AI skills
Gai Le Roy: 'This year’s review highlights not just the pressure points, but the pathways to sustainable workforce growth.'
by Alisha Buaya – Jul 22, 2025
IAB Australia appoints Sarah Kruger to lead policy and regulatory affairs
IAB Australia has named Sarah Kruger as Director of Policy and Regulatory Affairs, bringing extensive experience from Seven West Media and CRA.
by Tom Gosby – Jul 21, 2025
Shoppers want discounts for data – but expect transparency in return
Martin Filz: 'Marketers need to stay on top of these audience behaviours and motivations to think more holistically about what value looks like and where their audiences are making those judgments.'
by Alisha Buaya – Jul 15, 2025
