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Gai Le Roy

Showing 11 - 20 of 41 results

Agencies and brands demand better measurement and transparency in retail media
Marketing

Agencies and brands demand better measurement and transparency in retail media

Lachlan Brahe: 'Moving into its third year, this report demonstrates growth and enthusiasm for retail media whilst reminding us where we, collectively, need to lift our game.'

by Alisha BuayaJul 15, 2025

OpenX MD appointed Chair of IAB Executive Technology Council
News

OpenX MD appointed Chair of IAB Executive Technology Council

OpenX APAC managing director Mitchell Greenway has been named Chair of the IAB Australia Executive Technology Council, succeeding Nicole Prior.

by Tom GosbyJul 10, 2025

Ad industry decarbonisation project Ad Net Zero appoints local leader
Agencies

Ad industry decarbonisation project Ad Net Zero appoints local leader

Sophie Madden: 'Arum is exactly the right person to lead Ad Net Zero Australia as we drive meaningful, long-term change across the advertising industry.'

by Alisha BuayaJul 2, 2025

Online advertising sees 27.5% surge of investment in video: IAB
Data

Online advertising sees 27.5% surge of investment in video: IAB

Gai Le Roy: 'In Australia marketers are also particularly focused on improving data signals and quality for marketing mix modelling.'

by Alisha BuayaJun 10, 2025

Internet advertising spend reaches $4.2 billion in Q1 fuelled by video: IAB
Data

Internet advertising spend reaches $4.2 billion in Q1 fuelled by video: IAB

Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong increases in video, search, social and audio.'

by Alisha BuayaJun 1, 2025

IAB Australia launches AI Working Group to guide digital ad industry
Agencies

IAB Australia launches AI Working Group to guide digital ad industry

The group will develop practical guidance on AI applications across a number of key areas.

by Natasha LeeMay 8, 2025

IAB Australia welcomes 13 new members
News

IAB Australia welcomes 13 new members

Gai Le Roy: 'Together they enable us to grow sustainable and diverse investment in digital advertising in Australia.'

by Alisha BuayaApr 29, 2025

Affiliate marketing spend to rise as brands seek ROI in tough economy: IAB
Data

Affiliate marketing spend to rise as brands seek ROI in tough economy: IAB

New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.

by Emma ShepherdApr 3, 2025

IAB appoints chair of Executive Technology Council
News

IAB appoints chair of Executive Technology Council

Gai Le Roy: 'Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.'

by Alisha BuayaMar 24, 2025

IAB Report: Podcast advertising poised for growth as agencies boost investment
News

IAB Report: Podcast advertising poised for growth as agencies boost investment

Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.

by Mediaweek AdminFeb 26, 2025

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