Gai Le Roy
Showing 11 - 20 of 41 results

Agencies and brands demand better measurement and transparency in retail media
Lachlan Brahe: 'Moving into its third year, this report demonstrates growth and enthusiasm for retail media whilst reminding us where we, collectively, need to lift our game.'
by Alisha Buaya – Jul 15, 2025

OpenX MD appointed Chair of IAB Executive Technology Council
OpenX APAC managing director Mitchell Greenway has been named Chair of the IAB Australia Executive Technology Council, succeeding Nicole Prior.
by Tom Gosby – Jul 10, 2025

Ad industry decarbonisation project Ad Net Zero appoints local leader
Sophie Madden: 'Arum is exactly the right person to lead Ad Net Zero Australia as we drive meaningful, long-term change across the advertising industry.'
by Alisha Buaya – Jul 2, 2025

Online advertising sees 27.5% surge of investment in video: IAB
Gai Le Roy: 'In Australia marketers are also particularly focused on improving data signals and quality for marketing mix modelling.'
by Alisha Buaya – Jun 10, 2025

Internet advertising spend reaches $4.2 billion in Q1 fuelled by video: IAB
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong increases in video, search, social and audio.'
by Alisha Buaya – Jun 1, 2025

IAB Australia launches AI Working Group to guide digital ad industry
The group will develop practical guidance on AI applications across a number of key areas.
by Natasha Lee – May 8, 2025

IAB Australia welcomes 13 new members
Gai Le Roy: 'Together they enable us to grow sustainable and diverse investment in digital advertising in Australia.'
by Alisha Buaya – Apr 29, 2025

Affiliate marketing spend to rise as brands seek ROI in tough economy: IAB
New data reveals 89% of advertisers plan to maintain or increase investment in affiliate and partnership marketing.
by Emma Shepherd – Apr 3, 2025

IAB appoints chair of Executive Technology Council
Gai Le Roy: 'Her input into the IAB Board on behalf of the ETC and independent ad tech will be invaluable.'
by Alisha Buaya – Mar 24, 2025

IAB Report: Podcast advertising poised for growth as agencies boost investment
Nearly 80 per cent of agencies plan to increase their investments according to IAB Australia’s Australian Audio State of the Nation Report.
by Mediaweek Admin – Feb 26, 2025
