Hatched dedicates billboards to clients, partners and staff for Valentine's Day
Stephen Fisher: 'It’s a reminder that a great business partnership is like any other relationship – you need trust, shared values and a commitment to growth.'
Hatched is showing love this Valentine's Day with out-of-home placements dedicated to its clients, partners and staff.
The placements are a heartfelt thank you from the independent agency as it marks its 12th birthday.
"Our goal has always been to build partnerships that last 20 years or more. And just like any great relationship, that takes care, commitment, and a little bit of love," Stephen Fisher, Hatched CEO, said.
"This Valentine’s Day, we’re celebrating 12 years of growth with our incredible clients, partners and our Hatchlings – because we wouldn’t be here without them."
The public display of affection is live in Sydney on General Holmes Drive and the M4 Motorway. In Melbourne, it can be seen on the Monash Freeway, Richmond, Collingwood and South Yarra.
The creative was designed and produced by GoodOne Creative, with JCDecaux, QMS and oOh! Media providing the media placements.
"This is a love letter to the people that have made Hatched what it is today," Fisher added. "It’s a reminder that a great business partnership is like any other relationship – you need trust, shared values and a commitment to growth."
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Hatched's heartfelt gesture comes after it was recently appointed as media agency for meat snacks brand Jack Link’s alongside Special, which was appointed as the creative agency
Danni Dimitri, managing partner and head of strategy at Hatched, said of winning the media account: “What a thrilling way to kick off the year. The strategic way forward for the Jack Link’s business is clear, boundaries have already been pushed – and this is just the beginning.
“Dan and the Jack Link’s team have fueled our collective passion for retail, and the energetic, indie spirit shared by Special and Hatched throughout the creative and connections process will no doubt continue to drive our relentless pursuit for disruptive work.”
