Hoozu names Fabulate as new technology provider to power influencer campaigns
Nathan Ruff: 'Fabulate offers the key functionality we were looking for - particularly in leveraging AI for brand safety and campaign reporting.'
One of Australia’s largest strategic influencer agencies, Hoozu, has announced a new partnership, selecting Fabulate as its preferred technology provider.
The deal will see Hoozu integrate Fabulate’s platform across its Discovery, Outreach, Workflow, Analytic and SparQ AI tools, supporting campaigns for clients including Bunnings, Freedom Furniture, Marley Spoon, Ryobi, Pinnacle, and Supercheap Auto.
“At its core, Hoozu provides strategic valued service by understanding client objectives — identifying the right talent, crafting content that drives action, and delivering it on the right platforms at the right time,” said Nathan Ruff, Hoozu Founder and Director.
“We reviewed a wide range of platforms that could meet the needs of both our clients and talent, and found that Fabulate offers the key functionality we were looking for—particularly in leveraging AI for brand safety and campaign reporting.
"Integrating Fabulate into our business has reduced manual admin, allowing our team to focus more on strategic servicing and delivering greater value to our clients.”
'A true partner'
Fabulate CEO Toby Kennett welcomed the partnership: “We are thrilled to be welcoming Hoozu as a partner. The decision to select Fabulate as their technology provider is a testament to the market-leading tools we’ve built to empower the influencer and creator economy. We’ve always believed in working alongside agencies — not just as a platform, but as a true partner to help elevate campaign execution through smarter automation, better data, and AI-powered insights.
"We are proud to help build Australia’s $900m creator economy through the use of world-class technology to scale their operations.”
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The announcement follows a strong run for Fabulate, which recently won Best Influencer Marketing Technology at the AiMCO Awards for the second year running, and secured 10th place in the 2024 Deloitte Tech Fast 50 rankings.
