Kerel Cooper joins GumGum as chief marketing officer
Cooper was previously president of advertising at Group Black, driving the advancement of Black-owned media.
GumGum has appointed Kerel Cooper as its chief marketing officer.
Cooper joins the global digital advertising platform from Group Black, where he served as president of advertising, driving the advancement of Black-owned media.
Before Group Black, he was CMO at LiveIntent, where he ascended through the ranks over seven years, including as VP of platform development.
Phil Schraeder, CEO of GumGum, said, "We're absolutely thrilled to welcome Kerel as our new CMO, this is a game-changing moment for us at such a transformational time at GumGum.
"Kerel's unparalleled expertise in ad tech is exactly what we need to skyrocket our growth. With his leadership, we're set to revolutionise our mindset-first approach and turbocharge our ability to help our clients reach and support all audiences."
As CMO, Cooper will be responsible for leading GumGum’s global marketing strategy, fostering brand and agency adoption of GumGum’s advertising solutions, and driving overall growth.
Cooper's experience also includes his role as an adjunct professor at Kean University, where he teaches sports marketing and digital marketing strategies to undergraduate and graduate students. Additionally, he co-founded the Minority Report Podcast.
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"I’m excited to join GumGum and lead the marketing efforts for a company at the forefront of contextual intelligence and innovation in advertising," Cooper said.
"GumGum’s unique approach aligns with my vision of creating meaningful and impactful connections for all audiences, everywhere.
"I look forward to contributing to the company’s continued success and growth while expanding global awareness of mindset-first advertising."
GumGum appointed Niall Hogan as general manager of JAPAC in May. Hogan will lead a team of over 100, and his primary focus will be driving revenue growth while upholding GumGum’s reputation as a supplier of contextual, creative, and attention-based advertising solutions.
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Top image: Kerel Cooper
