Media Roundup: Mosaic brands collapse, Trump’s Google Maps Coup, NRL's TV rights and DeepSeek hype check

As Daniel Jeffrey reports in 9News, after failing to secure a buyer, 252 stores will close by April, with 933 jobs lost. The news follows last week’s announcement that men’s retailer Rivers would also shut down.

"Despite extensive efforts, we have been unable to achieve a sale of any Mosaic Brands chains," said KPMG receiver David Hardy. "As a result, all remaining stores will close over the coming months, with final shutdowns expected by mid-April."

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Great Northern puts conservation campaign on ice after “woke” backlash

Great Northern has hit pause on a $200,000 land conservation initiative after backlash from sections of its customer base, particularly 4WD and outdoor enthusiasts.

As Michael Dahlstrom repots in Yahoo News, critics feared rezoning would limit off-roading, fishing, and hunting, while others opposed growing parklands altogether.

On Facebook, 4WD TV slammed the move as “disgraceful”, urging followers to switch beers and drawing parallels to the Bud Light boycott. The backlash gained traction, with customers accusing the brand of siding with “inner-city activists.”

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Tech

Google Maps is making a controversial name swap, renaming the Gulf of Mexico to the Gulf of America - but only for users in the United States.

The change follows an executive order from Donald Trump, with Google confirming the update aligns with its policy of applying official government naming changes. In Mexico, the name remains unchanged, while users outside both countries will see both names displayed.

As Dan Milmo reports in The Guardian, the rebrand doesn’t stop there - Alaska’s Denali, North America’s tallest peak, will revert to Mount McKinley on Google Maps in the US, also in line with Trump’s directive.

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From October 13-19, 2025, Sydney’s creative heart – Darling Harbour, Chippendale, and Broadway – will transform into a playground of ideas, music, film, tech, and culture.

After a record-breaking 300,000 attendees from 56 countries in 2024, the 2025 edition promises to go even bigger.

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