ChatGPT
Showing 1 - 10 of 55 results
AI hallucinations cost Aussie brands millions in lost sales
Atlas Digital and Ryan McMillan reveal ‘AI reputation breaches’, that cost brands in revenue and stature.
by Duane Hatherly – May 12, 2026
Webjet taps ChatGPT to help Aussies plan Bali trips faster
Provide cheapest one-way fare with no return.
by Vihan Mathur – May 11, 2026
ChatGPT opens doors to ads in Australia
OpenAI said there will be a clear separation between sponsored content and organic responses.
by Vihan Mathur – Mar 27, 2026
Disney stomps on OpenAI deal after Sora shutdown
The agreement potentially opened the door for AI-generated video using more than 200 IP characters.
by Vihan Mathur – Mar 26, 2026
REA launches Australia's first ChatGPT property search app
The move marks another step in REA Group’s expanding use of AI to simplify the property journey.
by Vihan Mathur – Feb 11, 2026
CMO SPOTLIGHT: Ben Whitmore
East Coast Car Rentals’ CMO Ben Whitmore discusses the power of road trip nostalgia, investing in AI and brand growth.
by Natasha Lee – Feb 6, 2026
OpenAI CEO mocked for 'tantrum' over rival's Super Bowl ad
'Ads are coming to AI. But not to Claude.'
by Nama Winston – Feb 6, 2026
'The flack we got was real': Ex-Clemenger and Monks leaders step out with AI production venture MC&V
It comes as agencies and brands shift from whether to use AI to how to do it without blowing timelines, budgets or reputations.
by Natasha Lee – Feb 6, 2026
The great decoupling: Navigating the post-click era of search
Why premium media and first-party data are the new SEO in a zero-click world.
by Duane Hatherly – Feb 4, 2026
PR’s new job is proving its value, report finds
ROI might be everybody's biggest enemy.
by Vihan Mathur – Jan 21, 2026
